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PHOTOS 19 May 2023

Apple Tysons Corner welcomes customers to a beautifully reimagined space

Apple’s first-ever retail location has a new home, featuring inclusive, innovative, and sustainable design enhancements that reflect Apple’s values
Customers are shown walking into Apple Tysons Corner while team members clap.
Team members greet the first customers inside the reimagined Apple Tysons Corner, now open in the heart of Fairfax County, Virginia.
Today, Apple Tysons Corner reopens in the heart of Fairfax County, Virginia. The Apple Store location opened its doors to customers 22 years ago on May 19, 2001, introducing the magic of Apple retail to the world. Apple has since opened over 500 Apple Store locations around the world.
“From the moment we opened our first store at Tysons Corner in northern Virginia, we have prided ourselves on delivering an unparalleled retail experience where our customers can discover products and services that unlock creativity and empower them to do incredible things,” said Tim Cook, Apple’s CEO. “Today we’re thrilled to welcome customers to the beautifully reimagined Apple Tysons Corner.”
“For 22 years, we’ve been building and deepening relationships with our customers at Apple Tysons Corner, and we’re incredibly excited to invite the community to this beautiful new space where the best of Apple comes together,” said Deirdre O’Brien, Apple’s senior vice president of Retail. “Our team is ready to provide exceptional service and help everyone get the most out of Apple’s latest products and services.”
The interior of Apple Tysons Corner in Fairfax County, Virginia, is shown.
First opened on May 19, 2001, the redesigned store will continue to introduce customers to the magic of Apple retail.
An Apple team member, a customer, Deirdre O’Brien, and another customer pose at the reopening of Apple Tysons Corner.
Deirdre O’Brien (second from right) joins Apple team members in welcoming customers at the store’s reopening.
A team member shows a customer the latest Mac lineup.
A team member shows a customer the latest Mac lineup.
The storefront of Apple Tysons Corner is shown inside the mall, where customers congregate and mingle.
Customers congregate outside of Apple Tysons Corner during the store’s reopening.
Two customers wearing Apple gear hold up an Apple tote while one carries a baby.
Customers celebrate the reopening of Apple Tysons Corner.

The Apple Retail Experience

Apple Tysons Corner customers will be supported by over 100 talented team members. The team is ready to help the local community discover and shop the iPhone 14 lineup, with its incredible camera capabilities, amazing battery life, and a groundbreaking suite of health and safety features.
A customer examines the iPhone 14 family inside Apple Tysons Corner.
An Apple team member walks a customer through the iPhone 14 lineup.
A customer shows off their new iPhone 14 Pro purchase.
A customer shows off their newly purchased iPhone 14 Pro.
Visitors can take a deeper look at the Apple Watch lineup in the newly designed avenue featuring a dedicated space for a more personalised shopping experience. The Genius Bar features a reimagined counter perfect for face-to-face conversations during hands-on technical and hardware support. 
The Apple Watch Studio experience is shown at Apple Tysons Corner.
At the in-store Apple Watch Studio, customers can personalise their devices by choosing their preferred case and band combination.
A team member assists a customer at the Apple Watch display.
The store’s 100+ team members are ready to walk customers through the Apple Watch lineup.
Customers are shown walking into Apple Tysons Corner while team members clap.
The store’s Genius Bar has been reimagined for face-to-face conversations during hands-on technical and hardware support.
At Apple Tysons Corner, Today at Apple participants can explore the latest Apple products and learn how to get started on their new device. The free Apple-led programming includes:
  • Skills: Getting Started with Mac.
  • Video Skills: Recording Techniques with iPhone.
  • Art Skills: Getting Started with Procreate.
  • Photo Skills: Photography on iPhone.

Universal Design

Apple Tysons Corner is centred on universal design principles, creating an inviting space where everyone is welcome. The store offers varied table and seating heights, as well as access routes that give wheelchair users more space to navigate. For hearing aid users, the store offers a portable hearing loop that can be used anywhere. And at the Today at Apple table, an assistive listening loop gives them the chance to tune in to the session, offering a more accessible customer experience.
Customers are shown gathering around the Today at Apple table at Apple Tysons Corner.
Apple Tysons Corner is centred on universal design principles that create an inviting space where everyone is welcome.

Sustainability in Stores

As part of Apple’s commitment to sustainability, Apple Tysons Corner has made significant reductions in petrochemical and carbon-intensive materials. The uniquely designed ceiling is made of biogenic acoustic panels and baffles, minimising the dependency on metals, while the flooring is created with biopolymers, reducing the need for chemical resins. Like all Apple facilities, Apple Tysons Corner runs on 100 percent renewable energy and is carbon neutral. 
A detailed shot of the ceiling at Apple Tysons Corner.
The store’s uniquely designed ceiling is made of biogenic acoustic panels and baffles, minimizing the dependency on metals.
From left to right: (1) At Apple Tysons Corner, customers can explore Apple’s full lineup of products and services. (2) Apple team members can assist customers in shopping for and setting up a new iPad.
From top to bottom: (1) At Apple Tysons Corner, customers can explore Apple’s full lineup of products and services. (2) Apple team members can assist customers in shopping for and setting up a new iPad.
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