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PHOTOS September 16, 2022

iPhone 14, iPhone 14 Pro, iPhone 14 Pro Max, Apple Watch Series 8, and new Apple Watch SE arrive worldwide

An Apple Orchard Road customer taking her iPhone 14 Pro purchase from a team member.
On Friday, September 16, iPhone 14, iPhone 14 Pro, iPhone 14 Pro Max, Apple Watch Series 8, and the all-new Apple Watch SE land at Apple stores around the world. Apple team members celebrate the arrival of the latest innovative products and are ready to support customers with exceptional service and personalised shopping assistance.
With a powerful new dual-camera system for a giant leap in low-light performance, new front TrueDepth camera, and industry-leading durability features, iPhone 14 offers more than ever before. iPhone 14 Pro and iPhone 14 Pro Max feature the Dynamic Island — a new design that introduces an intuitive way to experience iPhone — as well as the Always-On display, and the first-ever 48MP Main camera on iPhone. All models have impressive all-day battery life and groundbreaking safety features such as Crash Detection and Emergency SOS via satellite.1 Apple Watch Series 8 builds on best-in-class health and safety features like the ECG app and fall detection by introducing temperature-sensing capabilities, retrospective ovulation estimates, Crash Detection, and international roaming. The redesigned Apple Watch SE delivers the core Apple Watch experience at our most affordable price.
Customers can explore and shop for all of the devices at their local Apple Store locations, as well as on apple.com/sg, on the Apple Store app, and at all Apple authorised retailers. In-store and online, Apple Specialists are available to help customers with many great retail services, including choosing the products that best fit their needs, and getting new devices up and running.

Apple Orchard Road, Singapore

Apple Orchard Road team members applaud as a customer enters the store.
An Apple Orchard Road customer smiles as he reaches for his iPhone 14 Pro purchase from a team member.
An Apple Orchard Road customer poses with his purchase and a team member near a display of Apple Watch devices.
An Apple Orchard Road customer opening an iPhone 14 box as a friend looks on and a team member smiles.
An Apple Orchard Road customer trying on Apple Watch.
An Apple Orchard Road team member showing a woman iPhone 14 Pro in silver.
A display table at Apple Orchard Road shows iPhone 14, iPhone 14 Pro, and iPhone 14 Pro Max.

Apple Sanlitun, Beijing, China

A woman holds her iPhone 14 Pro purchase outside of Apple Sanlitun.
Apple Sanlitun team members clap as a customer enters the store.
An Apple Sanlitun customer posing with her new iPhone 14 Pro in deep purple.
An Apple Sanlitun team member looking at iPhone as two team members adjust an Apple Watch display in the background.
Two customers each holding two iPhone 14 Pro devices at Apple Sanlitun.
An Apple Sanlitun team member showing a customer Apple Watch devices.
Two Apple Sanlitun customers each testing iPhone 14 Pro.
An Apple Sanlitun customer showing off her iPhone 14 Pro purchase while holding a child.
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  1. Emergency SOS via satellite will be available to users in the US and Canada in November, and the service will be free for two years from activation.

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