Powerful technology is always in fashion.

Watch the film about Bestseller

Fashion conglomerate Bestseller Fashion Group in China makes keeping track of 7,500 stores, 30,000 employees, tens of millions of customers and all the latest clothes look easy with iPadOS. Despite operations being spread out across China, iPad devices and custom apps allow an omnichannel approach to retail where data is shared across the system. This all helps employees style customers when they walk in the store, reduce excess inventory, and package and ship out a shirt hanging in a store, expediting web orders.

At a glance

7.5KStores in China
13KiPad devices used in store
27KHours saved

Changing clothing.
Fashion trends come and go. The ease
and convenience of iPadOS don’t.

Sales

iPad. Super stylist.

Sales

Sales associates at Bestseller stores need to engage with a customer quickly when they enter the store. With custom styling guide apps, they can share colour combinations and matching accessories with top designer recommendations. Customers enjoy this expert assistance and purchase additional pieces of clothing in stores.

Management

iPadOS helps store managers manage stores.

Management

With a custom app and iPad, store managers have powerful data in their hands. They can look at last year’s sales and fashion trends, which sales associates performed best this week, and which pieces of clothing are selling best at the moment. With all this at the touch of a finger, they can better stay ahead of an ever-changing retail environment.

Inventory

Apps know what sizes are in back. Of a different store.

Inventory

A big factor of retail success is keeping inventory low. With Bestseller, that means a person can purchase a shirt online, and the store it’s hanging in immediately packages it to ship. A push notification goes off in that store’s system confirming the purchase, so store employees can find the shirt and prepare it for a courier to pick up.

Results

A new season for fashion, due to better ways of work.

More effective and empowered sales associates.

Higher customer satisfaction with professional styling tips
and advice.

Sales associates are 20 per cent more productive, with less time spent checking inventory in stores.

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