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Apple unveils 2024 Black Unity Collection supporting grantees that inspire resilience and creativity
REJI grantee Shout Mouse Press elevates underrepresented voices in children’s literature
In Washington, D.C.’s historic Dupont Circle neighborhood, the office of children’s literature nonprofit Shout Mouse Press is abuzz with the voices of passionate young people sitting before countless stacks of books on tall white shelves. Last year, Apple awarded Shout Mouse a grant through its Racial Equity and Justice Initiative (REJI) in recognition of the nonprofit’s commitment to amplifying diverse youth voices.
With the launch of the 2024 Black Unity Collection, Apple is awarding grants to the Boys & Girls Clubs of America, Studio Museum in Harlem, Battersea Arts Centre, Art Gallery of New South Wales, Ghetto Film School and the National Museum of African American Music. Apple’s support for these organisations is a continuation of REJI grants that resource organisations committed to providing economic, educational and creative opportunities in communities of colour around the world.
Founded in 2014, Shout Mouse was established to address the lack of diversity in children’s literature by engaging young people in communities underrepresented in publishing.
“The name ‘Shout Mouse’ started with the idea of how can we make visible and concrete something that was not being heard, and give it a megaphone,” says Kathy Crutcher, the nonprofit’s founder. “Apple’s support has allowed us to deepen our investment in young people — to provide technology, professional development and most importantly, affirmation and amplification of their essential perspectives.”
On this brisk afternoon in late December, Shout Mouse has convened three alumni authors — Sasa Aakil, 20; Andy Pina, 19; and Sholachauntel Shoda, 25 — and one of its illustrators, Ian L. Springer, 25, for a brainstorm on character development. The topic of discussion: Who is missing from today’s youth literary canon of Black history?
“A lot of times we see Black History Month just from one lens, or from three or four different historical figures,” Springer says to the group.
“Even the stories of Black women in Black history specifically — they were so pivotal but so often not talked about, besides Harriet Tubman and Rosa Parks,” adds Aakil, a poet and the coauthor of Shout Mouse’s award-winning I Am the Night Sky, who writes about the intersectionality of living as a Black Muslim American woman.
Through its writing workshops, the books it publishes and speaking opportunities held in partnership with youth-centred organisations in the D.C. area, Shout Mouse is harnessing the creativity and resilience of young people, and equipping them with the skills needed to navigate the publishing industry and beyond.
“Oftentimes young people are told that they’re not the experts of their own experience, or that they aren’t yet equipped to comment on or impact the world around them,” explains Alexa Patrick, Shout Mouse’s programs director, who is leading the afternoon’s brainstorm. “So what we seek to do is invite young people into a space where they’re able to be the experts of their own experience and to share their stories.”
Sasa Aakil, who was awarded Youth Poet Laureate of Montgomery County in Maryland and is a current college student at Howard University, participated in Shout Mouse’s writing workshop with Muslim American youth. For 10 days, she and nine peers gathered to brainstorm, write and create content about their lived experiences.
“Me and my fellow artists really felt like we had to make a statement of who we are,” Aakil says. “I really wanted to highlight that being Black American and Muslim was okay, and not only okay, but that it was a thing, because a lot of people like to erase my people. So the mission statement that we came up with was really just taking up space.”
I Am the Night Sky, the anthology that resulted from the workshop, is just one example of Shout Mouse’s ambitious intention to amplify stories by and for members of the communities the nonprofit reaches.
During the brainstorm at Shout Mouse, illustrator Ian L. Springer (bottom right) used Apple Pencil and iPad to bring to life Tim (top right), a new character he created with Sasa Aakil, Sholachauntel Shoda and Andy Pina (left). In their potential story, Tim’s mum sends him on an adventure to learn about important figures in Black history.
Since its launch, Shout Mouse has published 59 books, all produced in collaboration with young people and local community-based partners. There are currently more than 125,000 Shout Mouse books in circulation, which can be found in D.C.-area schools and nonprofits, as well as in schools, libraries, bookstores and homes in every US state. The nonprofit also helps put the books in the hands of immigrant children separated from their families.
Many of Shout Mouse’s books were conceived, written and illustrated by youth in response to the cultural moments of their time. Thanks in part to the work of Shout Mouse, these moments have been captured in literature that all children can read and enjoy as part of modern American history.
“When we don’t have diverse stories and diverse voices, we miss things,” Aakil says. “There are so many experiences that we’ve just never gotten to experience because we are stuck to our own bodies. So it’s so important to have stories, because that’s one of the easiest ways to empathise with each other. And when we can empathise, we can make space for one another.”
Apple Celebrates Black Resilience with New Black Unity Collection
The new Black Unity Collection introduces new expressions inspired by the resilience and beauty of the Black community. Blooming flowers and vibrant colours represent Pan-Africanism and symbolise generations working together to address injustice and dismantle systemic barriers.
The Apple Watch Black Unity Sport Band features an arrangement of flowers moulded abstractly across the band utilising red, green and yellow colours. Inspired by the rich cultural diversity of Black communities around the world, Apple used a unique layering process for the flowers to create tiny variations in each band’s design, ensuring no two bands are exactly alike. The pin of the band is coated with a durable diamond-like carbon finish that features an etching of the words “Truth, Power, Solidarity” alongside one of four symbolic flower emblems.
The Unity Bloom Apple Watch face showcases a beautiful floral design that signifies a lasting commitment to the pursuit of a more equitable world. Users can choose between a full-bloom or single-bloom arrangement, and when they raise their wrist, the flowers begin to bloom and fill with vibrant hues. iPhone and iPad users can also show their support with the new Unity Bloom wallpaper for their Lock Screen, which presents an outline of flowers that fill with colour when the display is active.
Pricing and Availability
- The Black Unity Sport Loop is available for order on apple.com/nz and in the Apple Store app today for RRP NZ$89 inc. GST.
- The Black Unity Sport Band is available in 41 mm or 45 mm, and S/M or M/L worldwide.
- The Unity Bloom watch face will be available next week, and requires Apple Watch Series 4 or later running watchOS 10.3.
- The new Unity Bloom iPhone and iPad wallpaper for the Lock Screen will also be available next week, and requires iPhone Xs or later running iOS 17.3 and iPad (6th generation and later), iPad mini (5th generation and later), iPad Air (3rd generation and later), 12.9-inch iPad Pro (2nd generation and later), 10.5-inch iPad Pro and 11-inch iPad Pro (1st generation and later) running iPadOS 17.3.
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