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PRESS RELEASE 31 October 2023

Apple supercharges 24‑inch iMac with new M3 chip

The world’s best all-in-one gets even better, featuring the M3 chip and up to 2x faster performance in its strikingly thin design with expansive 4.5K Retina display

The new 24-inch iMac with M3 is shown in seven colours: silver, pink, orange, yellow, green, purple, and blue.

CUPERTINO, CALIFORNIA Apple today unveiled the new 24-inch iMac featuring the amazing M3 chip, making the world’s best all-in-one even more powerful and more capable. Thanks to the efficiency of Apple silicon, the new iMac delivers a huge leap in performance in its remarkably thin design and spectrum of seven vibrant colours that users love. iMac with M3 is up to 2x faster than the prior generation with M1.¹ And for those upgrading from an Intel-based iMac, the new iMac is up to 2.5x faster than the most popular 27-inch models,² and 4x faster than the most powerful 21.5-inch model.³ It also features an expansive 4.5K Retina display with 11.3 million pixels and over a billion colours, faster wireless connectivity, and a seamless experience with iPhone. Combined with its best-in-class camera, speakers, and mics, along with macOS Sonoma, iMac with M3 is better than ever — perfect for everyone, from families to small businesses, aspiring creatives, students, and gamers. Customers can order the new iMac starting today, with availability beginning Tuesday, 7 November.

“We’re excited to give iMac a big boost in performance with the M3 chip,” said John Ternus, Apple’s senior vice president of Hardware Engineering. “Millions of users absolutely love iMac for its stunning design and expansive 24-inch, 4.5K Retina display that’s the perfect size to spread out with all their favorite apps and get things done. And now M3 brings even more speed to everything users do, whether multitasking, creating captivating images and videos, working on a business plan, or playing their favourite games. The new iMac with M3 is incredible for anyone, especially those who haven’t yet upgraded from Intel, providing a giant leap in performance and capabilities only possible with Apple silicon.”

Two kids and a parent are shown using the new iMac with M3 in pink and colour-matched keyboard and mouse.

A salon business owner is shown using the new iMac with M3 and colour-matched keyboard and mouse.

A parent and their child are shown cooking in a kitchen and using the new iMac with M3 in blue and colour-matched keyboard and mouse.

A gamer is shown using the new iMac with M3 and wearing AirPods Max in red.

Supercharged by M3

The M3 chip brings another huge leap in performance to iMac, featuring an 8-core CPU, up to a 10-core GPU, and support for up to 24GB of unified memory. It’s up to 2x faster than the previous generation with M1.¹ Users will feel the speed and power of M3 in everything they do, from multitasking across everyday productivity apps to exploring creative passions like editing high-resolution photos or multiple streams of 4K video. Featuring the next-generation GPU of M3, iMac supports hardware-accelerated mesh shading and ray tracing, providing more accurate lighting, reflections, and shadows for extremely realistic gaming experiences, and making three-dimensional design and creation even faster. With a 16-core Neural Engine and the latest media engine, iMac also delivers blazing machine learning and video performance.

iMac delivers phenomenal productivity to small businesses, students, gamers, and everyday consumers. When compared to the previous-generation 24-inch iMac:¹

Safari, the world’s fastest browser, performs up to 30 per cent faster.
Productivity apps like Microsoft Excel perform up to 30 per cent faster.
Games load even faster, and users will experience up to 50 per cent fasterframe rates.

From content creation to video editing or photography, iMac is perfect for aspiring creatives. When compared to the previous-generation 24-inch iMac,¹ creatives can:

Edit and play back up to 12 streams of 4K video, which is 3x more than before.
Produce video projects in Final Cut Pro and Adobe Premiere Pro up to 2x faster.
Process photos in apps like Adobe Photoshop up to 2x faster.

Safari is shown on the new iMac with M3 in pink with colour-matched keyboard and mouse.

Preview, Microsoft Excel, and Keynote are shown on the new iMac with M3 in green with colour-matched keyboard and mouse.

The game Firmament is shown on the new iMac with M3 in purple with colour-matched keyboard and mouse.

Adobe Photoshop is shown on the new iMac with M3 in pink with colour-matched keyboard and mouse.

A Perfect Desktop for Intel Upgraders and New Mac Users

For Intel-based upgraders, iMac with M3 delivers a huge difference in performance and features. Upgraders will experience 4x faster performance than the most powerful 21.5-inch iMac model,³ and up to 2.5x faster performance when compared to the most popular 27-inch iMac models.² They’ll love the immersive 24-inch, 4.5K Retina display with 11.3 million pixels, and it’s the perfect size and resolution to replace both the 4K and the 5K Intel-based models in an even more versatile design. Upgraders also get its industry-leading camera, speakers, and mics, the advanced technologies of Apple silicon, like the Neural Engine and media engine, and the option to choose Touch ID.⁴

New iMac customers will enjoy all of these benefits and see up to 4x faster performance than the bestselling 24-inch all-in-one PC with the latest Intel Core i7 processor.⁵ The stunning 4.5K Retina display features 5x more pixels than the bestselling 24-inch all-in-one PC. Additionally, Migration Assistant makes getting started on the Mac easy, and Continuity features let users work effortlessly between iPhone and their other Apple devices.

The new iMac features an immersive 24-inch, 4.5K Retina display that is the perfect canvas for users to spread out and enjoy all of their content in stunning detail.

The World’s Best All-in-One

iMac features an industry-leading 4.5K Retina display, the latest wireless connectivity, and best-in-class camera, speakers, and mics, all in a strikingly thin design — making it the world’s best all-in-one.

Expansive Retina display: iMac features a 24-inch, 4.5K Retina display with 11.3 million pixels, a P3 wide colour gamut, over a billion colours, and 500 nits of brightness.⁶ iMac delivers a vivid and brilliant viewing experience, whether users are working on presentations, managing their small businesses, editing photos, or watching movies and shows.

Advanced connectivity: iMac now features Wi-Fi 6E, which delivers download speeds that are up to twice as fast as the previous generation, and Bluetooth 5.3, which allows users to connect to the latest Bluetooth accessories. It also features up to four USB‑C ports, including two Thunderbolt ports for superfast data transfer; support for Gigabit Ethernet standard on select models; and up to a 6K display.

Camera, mics, and speakers: With a 1080p FaceTime camera and studio-quality mics, iMac delivers an unmatched video conferencing experience, so users can look and sound their best while taking calls from home or the office. It also boasts a six-speaker sound system with support for Spatial Audio when playing music or video with Dolby Atmos for a theater-like experience.

Standout design: iMac transforms any space with its spectrum of seven vibrant colours. Available in green, yellow, orange, pink, purple, blue, and silver, iMac comes with new, bold, colour-matched wallpapers, and its strikingly thin, all-in-one design measures just 11.5 millimeters, which is only possible with Apple silicon.

Colour-matched accessories and Touch ID: iMac features a colour-matched keyboard, mouse, and trackpad. With the option to choose a Magic Keyboard with Touch ID,⁴ users can easily and securely unlock their computer, use Apple Pay, and download apps. Additionally, Touch ID works with Fast User Switching, so customers can change to a different user profile with just the press of a finger.

Better together with iPhone: With the magic of Continuity, iMac delivers a seamless experience with iPhone and other Apple devices on a big, beautiful screen. Users can send a message or answer a phone call right from their iMac, or scan a document with their iPhone and watch it instantly appear on their iMac. And with Universal Clipboard, they can easily copy images, video, or text from an app on iPhone and seamlessly paste them into another app on a nearby iMac. All together with iPhone, iMac delivers an unmatched experience.

Video conferencing is shown on the new iMac with M3 in yellow.

FaceTime, Calendar, and Mail are shown on the new iMac with M3 in purple.

Apple Pay is shown on the new iMac with M3 in green with colour-matched trackpad, keyboard, and mouse.

Continuity is shown on the new iMac with M3 in yellow alongside an iPhone 15 Pro.

macOS Sonoma Brings the iMac Experience to the Next Level

macOS Sonoma brings a rich set of features to iMac that make work and play even more powerful. Widgets unlock an entirely new way to personalise. Users can now place widgets right on the desktop, interact with them with just a click, and through the magic of Continuity, access the extensive ecosystem of iPhone widgets on their iMac. Video conferencing gets more engaging with great features to help users present remotely, like Presenter Overlay, which places a presenter on top of the content being shared, and Reactions, which enables fun gesture-triggered video effects in cinematic quality. Significant updates come to Safari, taking the web experience to the next level. Profiles keeps browsing separate between multiple topics or projects, and web apps provide faster access to favourite sites. macOS Sonoma also comes with a collection of stunning new screen savers featuring slow-motion videos of locations around the world. With Game Mode, gaming gets even better by prioritising graphics tasks to deliver consistently high frame rates and drastically reducing latency with wireless accessories, so users can enjoy even more immersive gameplay with titles like Baldur’s Gate 3, Lies of P, and DEATH STRANDING DIRECTOR’S CUT.

Microsoft PowerPoint, Zoom, and Calendar are shown on the new iMac with M3 in silver as part of macOS Sonoma.

Better for the Environment

iMac is designed to minimise its impact on the environment. The new iMac with M3 is built using 100 per cent recycled aluminium in the stand, recycled rare earth magnets, recycled tin soldering in multiple printed circuit boards, and, in a first for iMac, 100 per cent recycled gold in the plating of multiple printed circuit boards. iMac is also free of numerous harmful substances such as beryllium, brominated flame retardants, and mercury, and 100 per cent of the wood fibre in the packaging is recycled or comes from responsibly managed forests.

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to be carbon neutral across the entire manufacturing supply chain and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, all the way to recycling and material recovery, will be carbon neutral.

Pricing and Availability

The new 24-inch iMac with M3 is available to order today, Tuesday, 31 October, on apple.com/nz/store and in the Apple Store app in 27 countries and regions, including New Zealand. It will begin arriving to customers and will be in Apple Authorised Resellers starting Tuesday, 7 November.

iMac with 8-core GPU starts at RRP NZ$2,499 inc. GST and RRP NZ$2,399 inc. GST for education, and is available in green, pink, blue, and silver. It features an 8-core CPU, 8GB of unified memory, 256GB SSD, two Thunderbolt ports, Magic Keyboard, and Magic Mouse.

iMac with 10-core GPU starts at RRP NZ$2,899 inc. GST and RRP NZ$2,709 inc. GST for education, and is available in green, yellow, orange, pink, purple, blue, and silver. It features an 8-core CPU, 8GB of unified memory, 256GB SSD, two Thunderbolt ports, two additional USB 3 ports, Magic Keyboard with Touch ID, Magic Mouse, and Gigabit Ethernet.

Additional technical specifications, configure-to-order options, and accessories are available at apple.com/nz/mac.

Every customer who buys a Mac from Apple can enjoy a free Online Personal Session with an Apple Specialist, and receive guidance on how to make their new Mac work the way they want.

Media

Text of this article
31 October 2023

PRESS RELEASE

Apple supercharges 24‑inch iMac with new M3 chip

The world’s best all-in-one gets even better, featuring the M3 chip and up to 2x faster performance in its strikingly thin design with expansive 4.5K Retina display

CUPERTINO, CALIFORNIA Apple today unveiled the new 24-inch iMac featuring the amazing M3 chip, making the world’s best all-in-one even more powerful and more capable. Thanks to the efficiency of Apple silicon, the new iMac delivers a huge leap in performance in its remarkably thin design and spectrum of seven vibrant colours that users love. iMac with M3 is up to 2x faster than the prior generation with M1.¹ And for those upgrading from an Intel-based iMac, the new iMac is up to 2.5x faster than the most popular 27-inch models,² and 4x faster than the most powerful 21.5-inch model.³ It also features an expansive 4.5K Retina display with 11.3 million pixels and over a billion colours, faster wireless connectivity, and a seamless experience with iPhone. Combined with its best-in-class camera, speakers, and mics, along with macOS Sonoma, iMac with M3 is better than ever — perfect for everyone, from families to small businesses, aspiring creatives, students, and gamers. Customers can order the new iMac starting today, with availability beginning Tuesday, 7 November.

“We’re excited to give iMac a big boost in performance with the M3 chip,” said John Ternus, Apple’s senior vice president of Hardware Engineering. “Millions of users absolutely love iMac for its stunning design and expansive 24-inch, 4.5K Retina display that’s the perfect size to spread out with all their favorite apps and get things done. And now M3 brings even more speed to everything users do, whether multitasking, creating captivating images and videos, working on a business plan, or playing their favourite games. The new iMac with M3 is incredible for anyone, especially those who haven’t yet upgraded from Intel, providing a giant leap in performance and capabilities only possible with Apple silicon.”

Supercharged by M3

The M3 chip brings another huge leap in performance to iMac, featuring an 8-core CPU, up to a 10-core GPU, and support for up to 24GB of unified memory. It’s up to 2x faster than the previous generation with M1.¹ Users will feel the speed and power of M3 in everything they do, from multitasking across everyday productivity apps to exploring creative passions like editing high-resolution photos or multiple streams of 4K video. Featuring the next-generation GPU of M3, iMac supports hardware-accelerated mesh shading and ray tracing, providing more accurate lighting, reflections, and shadows for extremely realistic gaming experiences, and making three-dimensional design and creation even faster. With a 16-core Neural Engine and the latest media engine, iMac also delivers blazing machine learning and video performance.

iMac delivers phenomenal productivity to small businesses, students, gamers, and everyday consumers. When compared to the previous-generation 24-inch iMac:¹
- Safari, the world’s fastest browser, performs up to 30 per cent faster.
- Productivity apps like Microsoft Excel perform up to 30 per cent faster.
- Games load even faster, and users will experience up to 50 per cent fasterframe rates.
From content creation to video editing or photography, iMac is perfect for aspiring creatives. When compared to the previous-generation 24-inch iMac,¹ creatives can:
- Edit and play back up to 12 streams of 4K video, which is 3x more than before.
- Produce video projects in Final Cut Pro and Adobe Premiere Pro up to 2x faster.
- Process photos in apps like Adobe Photoshop up to 2x faster.
A Perfect Desktop for Intel Upgraders and New Mac Users

For Intel-based upgraders, iMac with M3 delivers a huge difference in performance and features. Upgraders will experience 4x faster performance than the most powerful 21.5-inch iMac model,³ and up to 2.5x faster performance when compared to the most popular 27-inch iMac models.² They’ll love the immersive 24-inch, 4.5K Retina display with 11.3 million pixels, and it’s the perfect size and resolution to replace both the 4K and the 5K Intel-based models in an even more versatile design. Upgraders also get its industry-leading camera, speakers, and mics, the advanced technologies of Apple silicon, like the Neural Engine and media engine, and the option to choose Touch ID.⁴

New iMac customers will enjoy all of these benefits and see up to 4x faster performance than the bestselling 24-inch all-in-one PC with the latest Intel Core i7 processor.⁵ The stunning 4.5K Retina display features 5x more pixels than the bestselling 24-inch all-in-one PC. Additionally, Migration Assistant makes getting started on the Mac easy, and Continuity features let users work effortlessly between iPhone and their other Apple devices.

The World’s Best All-in-One

iMac features an industry-leading 4.5K Retina display, the latest wireless connectivity, and best-in-class camera, speakers, and mics, all in a strikingly thin design — making it the world’s best all-in-one.
- Expansive Retina display: iMac features a 24-inch, 4.5K Retina display with 11.3 million pixels, a P3 wide colour gamut, over a billion colours, and 500 nits of brightness.⁶ iMac delivers a vivid and brilliant viewing experience, whether users are working on presentations, managing their small businesses, editing photos, or watching movies and shows.
- Advanced connectivity: iMac now features Wi-Fi 6E, which delivers download speeds that are up to twice as fast as the previous generation, and Bluetooth 5.3, which allows users to connect to the latest Bluetooth accessories. It also features up to four USB‑C ports, including two Thunderbolt ports for superfast data transfer; support for Gigabit Ethernet standard on select models; and up to a 6K display.
- Camera, mics, and speakers: With a 1080p FaceTime camera and studio-quality mics, iMac delivers an unmatched video conferencing experience, so users can look and sound their best while taking calls from home or the office. It also boasts a six-speaker sound system with support for Spatial Audio when playing music or video with Dolby Atmos for a theater-like experience.
- Standout design: iMac transforms any space with its spectrum of seven vibrant colours. Available in green, yellow, orange, pink, purple, blue, and silver, iMac comes with new, bold, colour-matched wallpapers, and its strikingly thin, all-in-one design measures just 11.5 millimeters, which is only possible with Apple silicon.
- Colour-matched accessories and Touch ID: iMac features a colour-matched keyboard, mouse, and trackpad. With the option to choose a Magic Keyboard with Touch ID,⁴ users can easily and securely unlock their computer, use Apple Pay, and download apps. Additionally, Touch ID works with Fast User Switching, so customers can change to a different user profile with just the press of a finger.
- Better together with iPhone: With the magic of Continuity, iMac delivers a seamless experience with iPhone and other Apple devices on a big, beautiful screen. Users can send a message or answer a phone call right from their iMac, or scan a document with their iPhone and watch it instantly appear on their iMac. And with Universal Clipboard, they can easily copy images, video, or text from an app on iPhone and seamlessly paste them into another app on a nearby iMac. All together with iPhone, iMac delivers an unmatched experience.
macOS Sonoma Brings the iMac Experience to the Next Level

macOS Sonoma brings a rich set of features to iMac that make work and play even more powerful. Widgets unlock an entirely new way to personalise. Users can now place widgets right on the desktop, interact with them with just a click, and through the magic of Continuity, access the extensive ecosystem of iPhone widgets on their iMac. Video conferencing gets more engaging with great features to help users present remotely, like Presenter Overlay, which places a presenter on top of the content being shared, and Reactions, which enables fun gesture-triggered video effects in cinematic quality. Significant updates come to Safari, taking the web experience to the next level. Profiles keeps browsing separate between multiple topics or projects, and web apps provide faster access to favourite sites. macOS Sonoma also comes with a collection of stunning new screen savers featuring slow-motion videos of locations around the world. With Game Mode, gaming gets even better by prioritising graphics tasks to deliver consistently high frame rates and drastically reducing latency with wireless accessories, so users can enjoy even more immersive gameplay with titles like Baldur’s Gate 3, Lies of P, and DEATH STRANDING DIRECTOR’S CUT.

Better for the Environment

iMac is designed to minimise its impact on the environment. The new iMac with M3 is built using 100 per cent recycled aluminium in the stand, recycled rare earth magnets, recycled tin soldering in multiple printed circuit boards, and, in a first for iMac, 100 per cent recycled gold in the plating of multiple printed circuit boards. iMac is also free of numerous harmful substances such as beryllium, brominated flame retardants, and mercury, and 100 per cent of the wood fibre in the packaging is recycled or comes from responsibly managed forests.

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to be carbon neutral across the entire manufacturing supply chain and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, all the way to recycling and material recovery, will be carbon neutral.

Pricing and Availability
- The new 24-inch iMac with M3 is available to order today, Tuesday, 31 October, on apple.com/nz/store and in the Apple Store app in 27 countries and regions, including New Zealand. It will begin arriving to customers and will be in Apple Authorised Resellers starting Tuesday, 7 November.
- iMac with 8-core GPU starts at RRP NZ$2,499 inc. GST and RRP NZ$2,399 inc. GST for education, and is available in green, pink, blue, and silver. It features an 8-core CPU, 8GB of unified memory, 256GB SSD, two Thunderbolt ports, Magic Keyboard, and Magic Mouse.
- iMac with 10-core GPU starts at RRP NZ$2,899 inc. GST and RRP NZ$2,709 inc. GST for education, and is available in green, yellow, orange, pink, purple, blue, and silver. It features an 8-core CPU, 8GB of unified memory, 256GB SSD, two Thunderbolt ports, two additional USB 3 ports, Magic Keyboard with Touch ID, Magic Mouse, and Gigabit Ethernet.
- Additional technical specifications, configure-to-order options, and accessories are available at apple.com/nz/mac.
- Every customer who buys a Mac from Apple can enjoy a free Online Personal Session with an Apple Specialist, and receive guidance on how to make their new Mac work the way they want.
About Apple Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
1. Results are compared to previous-generation 24-inch iMac systems with Apple M1, 8-core CPU, 8-core GPU, 16GB of RAM, and 2TB SSD.
2. Results are compared to previous-generation 3.3GHz 6-core Intel Core i5-based 27-inch iMac systems with Radeon Pro 5300 with 4GB of GDDR6 memory, 8GB of RAM, and 512GB SSD.
3. Results are compared to previous-generation 3.0GHz 6-core Intel Core i5-based 21.5-inch iMac systems with Radeon Pro 560X with 4GB of GDDR5 memory, 8GB of RAM, and 256GB SSD.
4. iMac with 8-core GPU can configure to Magic Keyboard with Touch ID, and iMac with 10-core GPU comes standard with Touch ID.
5. Testing conducted by Apple in September and October 2023 using preproduction 24-inch iMac systems with Apple M3, 8-core CPU, 10-core GPU, 16GB of RAM, and 512GB SSD, as well as production Intel Core i7-based PC systems with Intel Iris Xe Graphics, 16GB of RAM, 512GB SSD, and the latest version of Microsoft Windows 11 Home available at the time of testing. Bestselling 24-inch Windows all-in-one PC with the latest Intel i7 processor is based on publicly available sales data over the prior 12 months. Tested with Affinity Photo 2 v2.2.0 using the built-in benchmark version 21000. Performance tests are conducted using specific computer systems and reflect the approximate performance of iMac.
6. Actual diagonal screen measurement is 23.5 inches.
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Results are compared to previous-generation 24-inch iMac systems with Apple M1, 8-core CPU, 8-core GPU, 16GB of RAM, and 2TB SSD.
Results are compared to previous-generation 3.3GHz 6-core Intel Core i5-based 27-inch iMac systems with Radeon Pro 5300 with 4GB of GDDR6 memory, 8GB of RAM, and 512GB SSD.
Results are compared to previous-generation 3.0GHz 6-core Intel Core i5-based 21.5-inch iMac systems with Radeon Pro 560X with 4GB of GDDR5 memory, 8GB of RAM, and 256GB SSD.
iMac with 8-core GPU can configure to Magic Keyboard with Touch ID, and iMac with 10-core GPU comes standard with Touch ID.
Testing conducted by Apple in September and October 2023 using preproduction 24-inch iMac systems with Apple M3, 8-core CPU, 10-core GPU, 16GB of RAM, and 512GB SSD, as well as production Intel Core i7-based PC systems with Intel Iris Xe Graphics, 16GB of RAM, 512GB SSD, and the latest version of Microsoft Windows 11 Home available at the time of testing. Bestselling 24-inch Windows all-in-one PC with the latest Intel i7 processor is based on publicly available sales data over the prior 12 months. Tested with Affinity Photo 2 v2.2.0 using the built-in benchmark version 21000. Performance tests are conducted using specific computer systems and reflect the approximate performance of iMac.
Actual diagonal screen measurement is 23.5 inches.

Press Contacts

Apple Media Helpline

media.newzealand@apple.com