Apple introduces Shop with a Specialist over Video

Media

• Text of this article

  15 March 2023

  PRESS RELEASE

  Apple introduces Shop with a Specialist over Video

  Customers in the US can now connect with an Apple Specialist over video to shop the iPhone line-up, including iPhone 14 and iPhone 14 Plus, available today in an all-new yellow colour

  CUPERTINO, CALIFORNIA  Apple today launched Shop with a Specialist over Video, a new live shopping experience on apple.com for customers in the US. Shop with a Specialist over Video connects customers looking to purchase iPhone with a retail team member via a safe and secure, one-way video shopping session. With this new service, customers can browse the latest models, explore new features and learn about Apple Trade In offers, carrier deals, switching to iOS and various financing options.

  “We’re constantly innovating to deliver an even more personalised experience for our customers, meeting them where they are to deliver the best of Apple,” said Karen Rasmussen, Apple’s head of Retail Online. “With Shop with a Specialist over Video, our team members are excited to connect with customers and provide exceptional service as they learn about which iPhone best suits them.”

  Enhancing the Shopping Experience for Customers

  Customers can visit apple.com/shop/buy-iphone, and in just a few clicks, instantly connect with an Apple Specialist for world-class service and expert advice on selecting the best iPhone model. Once connected, customers can compare features, colours, sizes and find the best deal through the Apple Trade In program or their carrier.

  Shop the Latest iPhone 14 Line-up with a Specialist over Video

  The beautifully designed and durable iPhone 14 and iPhone 14 Plus, available today in an all-new yellow, feature an impressive dual-camera system, the powerful A15 Bionic chip and all-day battery life, with iPhone 14 Plus offering the longest battery life of any iPhone ever. Both models also offer groundbreaking safety capabilities such as Crash Detection and Emergency SOS via satellite¹, allowing users to get the help they need even when no mobile network or Wi-Fi service is available. iPhone 14 and iPhone 14 Plus are available in Midnight, Starlight, (PRODUCT)RED, Blue, Purple and the new Yellow starting at NZ$1,599 and NZ$1,799 inc. GST. Customers in the US can get up to US$600 in credit towards iPhone 14 when they trade in iPhone 11 or later² from apple.com/store using Shop with a Specialist over Video, in the Apple Store app and at Apple Store locations.

  Connecting with a Specialist

  Shop with a Specialist over Video is available to customers in the US from 7 am to 7 pm PT every day on apple.com/shop/buy-iphone. During the session, an Apple team member will be on camera sharing their screen, but they will not be able to see the customer. If customers find that a session is unavailable or access the page after hours, they can contact a Specialist over the phone or via chat 24 hours a day.

  The Best Place to Buy Apple

  Apple makes it simple and easy for customers to explore the latest products and accessories, connect with expert team members or learn new skills with programs like Today at Apple. Whether in person, online, over video or via personalised recommendations on the Apple Store app, Apple team members can help customers select the device and financing option that is right for them.

  About Apple Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

  1. Emergency SOS via satellite and Find My via satellite are currently available in Canada, France, Germany, Ireland, the UK and the US, and will be available in Austria, Belgium, Italy, Luxembourg, the Netherlands and Portugal later this month. The service is included for free for two years starting at the time of activation of a new iPhone 14 model.
  2. Trade-in values will vary based on the condition, year and configuration of the eligible trade-in device. Not all devices are eligible for credit. Customers must be at least 18 years old to be eligible to trade a device in for credit or for an Apple Gift Card. Trade-in value may be applied towards a qualifying new device purchase or added to an Apple Gift Card. The actual value awarded is based on receipt of a qualifying device matching the description provided when the estimate was made. GST may be assessed on the full value of a new device purchase. In-store trade-in requires presentation of a valid photo ID (local law may require saving this information). The offer may not be available in all stores, and may vary between in-store and online trade-in. Some stores may have additional requirements. Apple or its trade-in partners reserve the right to refuse or limit the quantity of any trade-in transaction for any reason. More details are available from Apple’s trade-in partner for trade-in and recycling of eligible devices. Restrictions and limitations may apply.

  Press Contacts

  Apple Media Helpline

  media.newzealand@apple.com

  Copy text

• Images in this article

  Download all images