How a
custom-built app personalised shopping from head to toe.

Laura Canada has been a womenswear retailer for over 90 years. And with iPad, they channelled all that tradition into a do-it-all custom-built app designed for the future. Simpler inventory management. Superpowered productivity. And the ability to deliver tailored, personalised shopping experiences, which has helped them turn their customers into lifelong fans — and helped boost revenue 25 times.

At a glance

510iPad devices
1.5KSales associates
3MCustomers

Made-to-measure solutions.
iPad takes customer and employee experiences to another level.

App Development

An app.
Tailored to fit.

App Development

With Apple, businesses can develop apps to meet their specific needs. Laura Canada worked with Beehivr, a developer partner, to create a custom-built version of its turnkey clienteling solution. Leveraging the clean and simple syntax of Swift and its compatibility with Laura Canada’s existing systems, developers delivered a custom-built app for iPad called Connect in just four months that integrated seamlessly with the company’s workflow.

CRM

After check-out, it’s easy to check back in.

CRM

With the Connect custom-built app for iPad, sales associates can sort and filter their customer base to communicate directly about upcoming promotions and new collections. They get reminders about customers’ birthdays and special events, and can look up preferences and wish lists. Associates can also manage their communications efficiently by setting up tasks to better organise customer outreach. In the first year of using Connect, associates sent more than 200,000 personalised messages, and the check-out total per customer grew 13 times on average.

Inventory Management

A new solution
for a stock problem.

Inventory Management

Laura Canada replaced time-consuming analog operations with smart tools in the Connect custom-built app. Now, associates can access the digital catalogue, manage price adjustments, replenish stock, complete inventory counts and print new labels straight from the store floor. Employees love the intuitive app, and restocking takes 85 per cent less time.

Clienteling

Every customer is a VIP.

Clienteling

The Connect custom-built app for iPad gives Laura Canada sales associates a highly secure, omnichannel view of the company’s more than 3 million customers. Associates can create personalised styling and customised collections with photos and videos inspired by current trends, customer preferences, shopping behaviours, browsing history and past purchases. These features help them serve every customer in the best and most personal way possible.

Management

Spot trends and take action.

Management

The dashboard on the Connect custom-built app centralises KPIs and various measures of success. Sales managers get an overview of associates’ activities, sales performance and rewards — including a breakdown of customer communications and resulting sales. The complete snapshot shows them their teams’ performance in real time. Transaction averages and communication best practices are also readily available.

Only with Apple

Custom-Built
App

Apple tools make creating custom-built apps faster and simpler than ever before. Laura Canada partnered with Beehivr to create a custom-built app that streamlines every aspect of operations and clienteling.

Privacy and
Security

Key security features such as Touch ID make it easy for sales associates to keep customer information secure. Customised user access for each store and individual ensures confidentiality, and if devices are stolen, they can be wiped remotely.

Zero-Touch
Deployment

Laura Canada deployed iPad to over 140 retail locations across Canada, using zero-touch deployment with Apple Business Manager and Cisco Meraki mobile device management (MDM). Devices are ready out of the box, saving time and money on IT.

Results

Technology made shopping more personal.

Highly personalised customer communications helped generate 25 times more revenue.

Restocking takes 85 per cent less time, balancing workloads and reducing lost sales.

iPadOS is intuitive and helped reduce training time by 50 per cent, down to a single day.

How to Buy

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