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PHOTOS February 2, 2024

Apple Vision Pro arrives in Apple Store locations across the U.S.

Customers visit Apple Fifth Avenue in New York City to celebrate the launch of Apple Vision Pro.
Today, Apple Vision Pro, a revolutionary spatial computer that transforms how people work, collaborate, connect, relive memories, and enjoy entertainment, arrived in Apple Store locations across the United States. Apple team members celebrated with customers who were excited to explore the breakthrough product and participate in a new, guided demo experience, only available in Apple Store locations across the country. Customers can book an in-store demo, discover, and buy Apple Vision Pro at their local Apple Store, as well as on apple.com and the Apple Store app.
Apple Vision Pro seamlessly blends digital content with the physical world and unlocks powerful spatial experiences in visionOS, controlled by the most natural and intuitive inputs possible — a user’s eyes, hands, and voice. An all-new App Store provides users with access to more than 1 million compatible apps across iOS and iPadOS, as well as more than 600 new experiences that take advantage of the unique capabilities of Vision Pro.
Tim Cook and Deirdre O’Brien outside Apple Fifth Avenue with team members and a crowd of customers.
Tim Cook and Deirdre O’Brien welcome customers to Apple Fifth Avenue for the arrival of Apple Vision Pro.
The first customer leaving Apple Fifth Avenue holding Apple Vision Pro.
The first customer celebrates his purchase of the new Apple Vision Pro.
A customer demoing Apple Vision Pro.
A customer experiences Apple Vision Pro for the first time.
A customer looking excited while wearing Apple Vision Pro.
A customer expresses amazement while demoing Apple Vision Pro.
Tim Cook taking a selfie with an Apple Vision Pro customer.
Tim Cook poses for a selfie with a customer who is wearing Apple Vision Pro.
The crowd inside Apple Fifth Avenue for the launch of Apple Vision Pro.
The first customers await their chance to experience Apple Vision Pro in the Demo Zone at Apple Fifth Avenue.
A customer seated in the Demo Zone for Apple Vision Pro at Apple Fifth Avenue.
A customer explores the features of Apple Vision Pro during her session in the Demo Zone.
A customer with multiple Apple bags at Apple Fifth Avenue.
A customer shows off his purchases at the Apple Vision Pro launch at Apple Fifth Avenue.
A customer with an expression of amazement wearing Apple Vision Pro.
A customer is shocked by her experience using Apple Vision Pro.
A customer pinching his fingers wearing Apple Vision Pro.
A customer pinches his fingers to experience visionOS on Apple Vision Pro for the first time.
A customer turning on Apple Vision Pro.
An Apple team member assists a customer as she demos Apple Vision Pro.
A young woman posing with her Apple Vision Pro purchase.
A customer excitedly shows off her new Apple Vision Pro purchase at Apple Fifth Avenue.
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