How a
custom app personalised shopping from head to toe.

Laura Canada has been a womenswear retailer for over 90 years. And with iPad, they channelled all that tradition into a do-it-all custom app built for the future. Simpler inventory management. Superpowered productivity. And the ability to deliver tailored, personalised shopping experiences, which has helped them turn their customers into lifelong fans — and helped boost revenue 25 times.

At a glance

510iPad devices
1.5KSales assistants
3MCustomers

Made-to-measure solutions.
iPad takes customer and employee experiences to another level.

App Development

An app.
Tailored to fit.

App Development

With Apple, businesses can develop apps to meet their specific needs. Laura Canada worked with Beehivr, a developer partner, to create a customised version of its turnkey client solutions. Leveraging the clean and simple syntax of Swift and its compatibility with Laura Canada’s existing systems, developers delivered a custom app for iPad called Connect in just four months that integrated seamlessly with the company’s workflow.

CRM

After checkout, it’s easy to check back in.

CRM

With the Connect custom app for iPad, sales assistants can sort and filter their customer base to communicate directly about upcoming promotions and new collections. They get reminders about customers’ birthdays and special events, and can look up preferences and wish lists. Assistants can also manage their communications efficiently by setting up tasks to better organise customer outreach. In the first year of using Connect, assistants sent more than 200,000 personalised messages, and the checkout total per customer grew 13 times on average.

Inventory Management

A new solution
for a stock problem.

Inventory Management

Laura Canada replaced time-consuming analog operations with smart tools in the Connect custom app. Now, assistants can access the digital catalogue, manage price adjustments, replenish stock, complete inventory counts and print new labels directly from the store floor. Employees love the intuitive app, and restocking takes 85 per cent less time.

Client Solutions

Every customer is a VIP.

Client Solutions

The Connect custom app for iPad gives Laura Canada sales assistants a highly secure, omnichannel view of the company’s more than 3 million customers. Assistants can create personalised styling and custom collections with photos and videos inspired by current trends, customer preferences, shopping behaviours, browsing history and past purchases. These features help them serve every customer in the best and most personal way possible.

Management

Spot trends and take action.

Management

The dashboard on the Connect custom app centralises KPIs and various measures of success. Sales managers get an overview of assistants’ activities, sales performance and rewards — including a breakdown of customer communications and resulting sales. The complete snapshot shows them their teams’ performance in real time. Transaction averages and communication best practices are also readily available.

Only with Apple

Custom
App

Apple tools make creating custom apps faster and simpler than ever before. Laura Canada partnered with Beehivr to build a custom app that streamlines every aspect of operations and client solutions.

Privacy and
Security

Key security features such as Touch ID make it easy for sales assistant to keep customer information secure. Custom user access for each store and individual ensures confidentiality, and if devices are stolen, they can be wiped remotely.

Zero-Touch
Deployment

Laura Canada deployed iPad to over 140 retail locations across Canada, using zero-touch deployment with Apple Business Manager and Cisco Meraki mobile device management (MDM). Devices are ready out of the box, saving time and money on IT.

Results

Technology made shopping more personal.

Highly personalised customer communications helped generate 25 times more revenue.

Restocking takes 85 per cent less time, balancing workloads and reducing lost sales.

iPadOS is intuitive and helped reduce training time by 50 per cent, down to a single day.

Share this story.

See more stories.