PHOTOS 26 July 2018

Apple Piazza Liberty now open in Milan

Customers descend the stairs of the glass fountain entrance to Apple Piazza Liberty.
Customers join the team at Apple Piazza Liberty through a unique glass fountain.
Apple Piazza Liberty opened in Milan this evening to thousands of customers who came to experience Apple’s new retail store design for the first time in Italy. Guests gathered on the public piazza and in the store below to join in the Today at Apple sessions and performances, which will continue all weekend.
Thousands of customers fill Apple Piazza Liberty on opening day.
Thousands of customers fill Apple Piazza Liberty on opening day.
Aerial view of Apple Piazza Liberty and surrounding buildings, including the Milan Cathedral.
Apple Piazza Liberty gives new life to a piazza in the heart of Milan.
Visitors cool off inside Apple Piazza Liberty.
Visitors braved the summer heat to celebrate the opening.
Apple’s senior vice president of Retail, Angela Ahrendts, welcomes customers inside the glass fountain entrance.
Apple’s senior vice president of Retail, Angela Ahrendts, welcomes customers who waited overnight to experience the new store.
Customers fill the floor inside Apple Piazza Liberty.
Apple Piazza Liberty brings Apple’s latest retail design to Italy for the first time.
A Creative Pro collaborates with a visitor.
Creative Pros work to inspire and educate the local community.
An Apple Piazza Liberty team member laughs with a visitor.
Apple Piazza Liberty welcomes 230 highly-trained team members, many of whom come to Milan from Apple stores around the world.
Visitors pose inside Apple Piazza Liberty.
Apple worked with 21 local artists on a campaign to celebrate the creative community of Milan.
Milanese performer L I M performs in the amphitheatre at Apple Piazza Liberty.
Milanese artist L I M shares her music in the first performance at Apple Piazza Liberty.

Images of Apple Piazza Liberty

Download all images

Press Contacts

Apple Media Helpline

media.emea@apple.com