UPDATE
14 September 2023
Apple offers more ways than ever to order the all-new iPhone 15 and Apple Watch lineups
Customers can pre-order the iPhone 15 lineup beginning Friday, September 15
iPhone 15 and iPhone 15 Plus represent a huge leap forward with the Dynamic Island and impressive camera upgrades, while iPhone 15 Pro and iPhone 15 Pro Max feature a strong and lightweight titanium design and A17 Pro for next-level performance. The new Apple Watch lineup introduces Apple’s first carbon neutral product and the new S9 SiP.
Starting tomorrow, September 15, customers can pre-order Apple’s incredible new iPhone 15 and iPhone 15 Pro models and choose from a number of financing, delivery, and pickup options offered only in Apple Retail.
Apple Watch Series 9, Apple Watch Ultra 2, and AirPods Pro (2nd generation) with MagSafe Charging (USB-C) — the perfect companions to iPhone — are already available to order. Along with the iPhone 15 lineup, these new products will be available beginning Friday, September 22.
Carbon Neutral Apple Watch Models
For the first time, customers can choose a carbon neutral model from each Apple Watch collection — Apple Watch Series 9, Apple Watch Ultra 2, and Apple Watch SE. This represents a significant milestone toward Apple 2030: Apple’s plan to be carbon neutral across the supply chain and the entire life cycle of products by the year 2030.
Apple Retail Services
Whether online, in-store, or in the Apple Store app, Apple Retail offers an incredible experience for customers to get connected with expert team members, find the product that best suits their needs, and learn how to get the most out of their products.
All the choice. Customers can connect with an Apple Retail team member for a Shop with a Specialist session online, or at their local Apple Store, and receive personalised advice on buying and setting up a new device.
Customers can also express their style by engraving their device with a mix of emoji, text, and numbers, offered for free only at apple.com for iPad, AirTag, AirPods, and Apple Pencil.
All the ways to buy. By shopping directly at Apple, customers can upgrade to the new iPhone 15 lineup and get great carrier deals and a range of affordable financing options.
Through the Apple Trade In program, customers who visit the Apple Store Online can get a great value for their current device, which our trade‑in partner will issue to them via bank transfer. As always, if the device isn’t eligible for credit, Apple will recycle it for free as part of the company’s commitment to the environment. Along with electronic products, Apple Trade In also lets you recycle batteries and charging cables for free.
From the comfort of their homes, after making a purchase online or in the Apple Store app, customers can also choose to pick up their products in-store or opt for delivery, with free next-day delivery available in many locations.
All the support. Apple team members offer exceptional care and are ready to help customers set up their new device — including safely and securely transferring data and activating a cellular plan — both in-store and online.
Apple is also offering a new and updated range of free Today at Apple sessions, including Photography on iPhone and Get Active with Apple Watch, that will offer more ways to learn and get the most out of Apple products. Learn more at apple.com/today.
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