With Apple Trade In, you can get credit toward a new iPhone when you trade in an eligible smartphone.1 Learn moreabout trade-in
Switch to iPhone
You have an Android phone.
But want an iPhone.
See how easy
it is to switch.
Features
Apple Trade In
You can get credit for your Android smartphone.1
Apple Trade In
Trade in your current device for credit towards a new iPhone. To protect your data and privacy, we’ll show you how to safely back up and wipe your data before you trade in your old phone.
Support
Help is just a call or chat away.
Support
There are lots of ways to reach someone if you have questions. Call a Specialist, chat with someone online, go into an Apple Store or use the Apple Support app. Whether your question is about hardware or software, we’re ready to help. And the Tips app will help you get the most out of your iPhone over time.
Move to iOS app
Transfer your photos and
contacts in a few simple steps.
Move to iOS app
Start by downloading the Move to iOS app on your Android phone. It securely transfers the stuff you care about most — your contacts, messages, WhatsApp content, photos, videos, email accounts, favourite apps, call history, and more — from your Android phone to your iPhone. To boost the speed of your transfer, just use a USB‑C cable to connect the two devices.
Apple Intelligence
Helps you write, express yourself and get things done effortlessly.2
Apple Intelligence
Our latest iPhone models are built for Apple Intelligence, which helps you write, express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple. Want to learn how to do something new on iPhone, like schedule a text message to send later? With expansive product knowledge, Siri can give you step‑by‑step instructions.
Durability
If you want a phone
that will last, this is it.
Durability
iPhone is built to withstand everyday wear and tear — and to resist spills and splashes.3 Our newest models feature a latest‑generation Ceramic Shield, which is two times tougher than any smartphone glass.
Battery
Amazing battery life.
For all the things you love to do.
Battery
The hardware and software on iPhone are designed to work together efficiently to make the most of your battery life, so you can do more on a single charge.
Customise your iPhone
Make it you.
Through and
through.
Customise your iPhone
Tint your Home Screen icons and widgets — or let iOS suggest a colour that complements your wallpaper. Swap out your Lock Screen controls for ones you love to use more often, or assign a control to the Action button. Rearrange and resize apps and widgets. And lock or hide apps to protect sensitive information.
Ease of use
Everything just works.
Ease of use
Apple engineers design our hardware and software together for a totally seamless experience. Want to connect your new AirPods to your iPhone? It’s a simple one‑tap setup. Want to share photos or contacts with friends nearby? AirDrop lists their names onscreen, so you can choose with a tap.
Environment
More recovered and
renewable materials.
Environment
Our stores, offices, data centres and operations are already carbon neutral. And by 2030, our products will be too. How will we get there? By using more recycled materials. Increasing energy efficiency. Using renewable energy. Avoiding direct emissions. And investing in nature-based solutions.
Connectivity
USB‑Charge them all.
Connectivity
Now you can charge any USB‑C device, like your Mac or PC, with the same cable you use to charge iPhone 15 or later. iPhone 16 Pro also supports USB 3 for superfast file transfers — so you can gigablast your gigabits.
Privacy
Privacy. That’s iPhone.
Privacy
iPhone is built from the ground up to protect your personal information. Every iPhone has secure facial or fingerprint authentication. Apps need your permission to track your activity across other companies’ apps or websites. Your iMessages and FaceTime video calls are encrypted end to end. And all that’s just for starters.
Safety
In an emergency, iPhone has your back.
Safety
iPhone can detect a severe car crash and contact emergency services when you can’t.4
Buy in store or online
Expert advice. Transferring data. All that stuff.
Buy in store or online
Apple Specialists can activate your new iPhone and help you with things like keeping the stuff you care about from your old phone and getting your new iPhone up and running. You’ll also find Today at Apple programs that teach you how to get even more out of your iPhone.
Advanced cameras
You’ll take phenomenal
photos and videos
with iPhone.
Advanced cameras
See how Portrait mode makes your subject pop. Capture incredible detail in low light. Get artful depth effects when you film in Cinematic mode, or use Action mode to steady really shaky scenes as you shoot. Want to take it further? Our latest models have Camera Control, which gives you an easier way to quickly access camera tools.
Apple-designed chips
It’s all powered by extremely advanced smartphone chips.
Apple-designed chips
Apple-designed chips deliver exceptional performance you’ll notice in everything you do. We also design the operating system, so everything works together in the most efficient way possible for great battery life.
App Store
Tons of apps
curated for you.
App Store
Our editors curate millions of free and paid apps to help you find your next favourite. We bring you stories about developers and tips to get the most out of your apps. And Privacy Nutrition Labels help you see how apps use your data.
Which iPhone is
right for you?
17.43 cm or 15.93 cm
(6.9″ or 6.3″) Super Retina XDR
display5
ProMotion technology
Always-On display
Titanium with textured
matt glass back
Action button
Built for Apple Intelligence2
Dynamic Island
A magical way to interact with iPhone
A18 Pro chip
with 6-core GPU
Camera Control
Easier way to capture
Faster access to photo and video tools
Pro camera system
48MP Fusion 48MP Ultra Wide Telephoto
Super-high-resolution photos (24MP and 48MP)
Next-generation portraits with Focus and Depth Control
Dolby Vision up to 4K
at 120 fps
Spatial photos and videos
Latest‑generation Photographic Styles
48MP macro photography
Up to10x
optical zoom range
Up to 33 hours
video playback6
USB-C
Supports USB 3
Face ID
Aluminium with
colour‑infused
glass back
Action button
Built for Apple Intelligence2
Dynamic Island
A magical way to interact with iPhone
A18 chip
with 5-core GPU
Camera Control
Easier way to capture
Faster access to photo and video tools
Advanced
dual-camera system
48MP Fusion 12MP Ultra Wide
Super-high-resolution photos (24MP and 48MP)
Next-generation portraits with Focus and Depth Control
Dolby Vision up to 4K
at 60 fps
Spatial photos and videos
Latest‑generation Photographic Styles
Up to4x
optical zoom range
Up to 27 hours
video playback6
USB-C
Supports USB 2
Face ID
Aluminium with
colour‑infused
glass back
Ring/Silent switch
Dynamic Island
A magical way to interact with iPhone
A16 Bionic chip
with 5-core GPU
Advanced
dual-camera system
48MP Main 12MP Ultra Wide
Super-high-resolution photos (24MP and 48MP)
Next-generation portraits with Focus and Depth Control
4x
optical zoom range
Up to 26 hours
video playback6
USB-C
Supports USB 2
Face ID
11.94 cm
(4.7″) Retina HD
display
Aluminium and glass
Ring/Silent switch
A15 Bionic chip
with 4-core GPU
Single-camera system
12MP Main
Portrait mode with
Depth Control
1x
optical zoom range
Emergency SOS
Up to 15 hours
video playback7
Lightning
Supports USB 2
Touch ID
Need some help? Chat now or call 000800 040 1966.
Trade in
your smartphone
for credit.
With Apple Trade In, you can get credit towards a new iPhone when you trade in an eligible smartphone.1 It’s good for you and the planet.
Still have questions? Just ask.
You won’t find a better place to buy iPhone. We know about carriers, payment options and more. And we make it easy to understand.