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iPhone 16

Built for Apple Intelligence.

Buy

Apple Intelligence available now in US English¹

Get the highlights.

Watch the iPhone 16 film

The first iPhone designed for Apple Intelligence. Personal, private, powerful.¹
Camera Control. Get the perfect photo. While barely lifting a finger.
The all-new chip that empowers Apple Intelligence. And you.
A big boost in battery life? Yes, please.

Honor of Kings: World
New Ultra Wide camera. Take your photos further. And closer.

Apple Intelligence

Apple Intellegence. AI-opening possibilities.

Apple Intelligence

Powerful possibilities.

Starting in US English later this year¹

A hand holds iPhone 16 in Ultramarine, all screen display, Dynamic Island centered near top, rounded corners

iPhone 16 is built for Apple Intelligence, the personal intelligence system that helps you write, express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.

Boost your productivity

Explore new tools that help you write, focus, and communicate.

Writing Tools can proofread your text and rewrite different versions until the tone and wording are just right, and summarise selected text with a tap. They’re available nearly everywhere you write, including third-party apps.

Just hit record in the Notes or Phone app to capture audio recordings and transcripts. Apple Intelligence generates summaries of your transcripts, so you can get the most important info at a glance.

Priority messages in Mail elevate time-sensitive messages to the top of your inbox — like an invitation that has a deadline today or a check-in reminder for your flight this afternoon.

Express yourself visually

Create fun, original images that are truly personal to you.

Make a Genmoji right in the keyboard to match any conversation. Want to create a rainbow cactus? You got it. Just provide a description.

The Image Playground app lets you create unique images in seconds based on a description, a concept or even a person from your Photos library. Experiment with image styles like animation, illustration and sketch.

With Clean Up, you can remove distracting background objects from your photos with just a tap — so you can perfect a shot while staying true to the original image.

A new era for Siri

With all-new superpowers, Siri will be able to assist you like never before.

Awareness of your personal context enables Siri to help you in ways that are unique to you. Need your passport number while booking a flight? Siri can help find what you’re looking for, without compromising your privacy.

Richer language understanding and an enhanced voice make communicating with Siri even more natural. For example, if you stumble over your words, Siri still knows what you’re getting at.

Not sure how to do something on iPhone, like schedule a text message to send later? With expansive product knowledge, Siri can give you step-by-step instructions in a snap.

Great powers come with great privacy.

Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of iPhone through on-device processing. So it’s aware of your personal information without collecting your personal information.

And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger Apple‑designed server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.

Learn more about Apple Intelligence

Camera

Take total Camera Control. Touch. Zoom. Click. Quick.

Now you can take the perfect photo or video in record time. Camera Control gives you an easier way to quickly access camera tools. Simply slide your finger to adjust camera functions like exposure or depth of field, and toggle through each lens or use digital zoom to frame your shot — just how you like it.

How to use Camera Control

Click to launch the Camera app. Click again to instantly take a photo.
Click and hold to start recording video.
A light press opens controls like zoom.
With a double light press, you can select another camera setting. Then slide to adjust that setting.

Camera System

New camera system. Go to great lengths to get the perfect shot.

The versatile new iPhone 16 camera system captures beautiful photos — from up close or far away. The two-in-one 48MP Fusion camera lets you take stunning super-high-resolution images, or zoom in with the 2x optical-quality Telephoto. The Ultra Wide camera shoots extreme close-up macro photos or wider, more expansive pictures. Altogether, it’s like having four lenses in your pocket.

Raised dual camera system on iPhone 16 in Pink

Ultra Wide camera

Ultra Wide camera. Focus on the little things.
And the bigger picture.

The new Ultra Wide camera with autofocus takes incredibly sharp, detailed macro photos and videos. You can also frame more expansive scenes without taking a step back. And because it has a larger aperture and bigger pixels, it can capture up to 2.6x more light for higher image quality — even in low light.

For compelling close-ups with exceptional detail.

Capture 4x more of a scene with the Ultra Wide camera.

Take spectacular high-resolution photos with the 48MP Fusion camera.

Zoom in on your subject with the 2x Telephoto, enabled by the 48MP Fusion camera.

The Audio Mix feature demonstrated on an iPhone 16 in White

Powered by advanced intelligence and Spatial Audio capture, Audio Mix lets you adjust the way voices sound in your videos using three different voice options. Want to decrease background sound? Or just focus on the voices that are in frame? Simply select the mix and adjust intensity to get the sound you want after video capture.

In-frame

Only captures the voices of the people on camera, even if people off-camera are talking during the recording.

Studio

Makes voices sound like you’re recording in a professional studio equipped with sound-dampening walls. Great for vloggers or podcasters because the recording will sound like the mic is close to the subject’s mouth, even if it’s couple of metres away.

Cinematic

Captures all of the voices around you and consolidates them towards the front of the screen — just like sound is formatted for the movies.

Photographic Style

Choose your
Photographic Style. Change it up.

Change it back.

Lock in your look.

We’ve created new styles that let you dial in your exact desired look with more advanced skin-tone rendering and set it across your photos. And thanks to the powerful A18 chip, you can see the change in a live preview before you apply it.

Demonstration of the Gold Photographic Style

Align with your aesthetic.

Our improved image pipeline also enables more creative styles, which allow you to customise the different moods of a photo through colour.

Demonstration of the Vibrant Photographic Style and the control pad that allows you to adjust the color and tone of a photo

Make the most of your megapixels.

Personalise every style even more with the new control pad, which makes it easy to adjust tone and colour simultaneously. You can also use the slider to adjust the intensity of the specific colours, instead of applying a one-size-fits-all approach.

Lock in your look.

Align with your aesthetic.

Our improved image pipeline also enables more creative styles, which allow you to customise the different moods of a photo through colour.

Make the most of your megapixels.

A18 chip

A18 chip. Hi. IQ.

Meet A18, custom-built for Apple Intelligence — and so much more. It jumps two generations ahead of the A16 Bionic chip in iPhone 15. And it powers next-level camera features like Photographic Styles and Camera Control. All with exceptional power efficiency to extend battery life.

Up to 60% faster 6‑core CPU

Up to 2x faster 5‑core GPU

Battery

Even longer battery life. You’ll need to recharge
before it will.

iPhone 16 has been designed to make room for a larger battery, which works together with A18 to deliver a big boost in battery life, even with so many new features. So you can game, binge and rock on — and on.

Snap on a new MagSafe charger for even faster wireless charging³ — up to 25W with a 30W power adapter or higher, enabling up to 50% charge in around 30 minutes.⁴

Up to 27 hours video playback
on iPhone 16 Plus⁵

Up to 22 hours video playback
on iPhone 16⁵

Apple TV plus series Severance on iPhone 16 in Teal

Up to 5 more hours video playback on iPhone 16

Up to 10 more hours video playback on iPhone 16 Plus

Durable design

Durable design. Who says beauty
isn’t meant to last.

iPhone 16 has a sturdy, aerospace-grade aluminium enclosure and strong — and beautiful — colour-infused glass on the back. The latest-generation Ceramic Shield material is two times tougher than any smartphone glass. And a new internal design dissipates heat more effectively, so you’ll get better performance overall, especially when it comes to gaming.

Latest-generation Ceramic Shield. 2x tougher than any smartphone glass.

The Ceramic Shield front on a iPhone 16 in ultramarine

Engineered from beautiful aerospace-grade aluminium.

Splash, water and dust resistant.⁶

Strength meets style. iPhone 16 comes in five vibrant colours, from black to ultramarine.

Back view of iPhone 16, all five finishes, Black, White, Teal, Pink, and Ultramarine

Action button

Action button. Do more. Wait less.

The Action button on iPhone 16 is a fast track to your favourite feature. Just press and hold to launch the action you want — the flashlight, a voice memo, Silent mode and more. You can also set up Shortcuts to open an app, run a series of tasks or change actions depending on the time of day or your location. Or use it to take actions in an app, like setting an alarm or even ordering your favourite coffee drink.

iOS 18

iOS 18. Customise. Stylise.
Mesmerise.

Personalise your Home Screen. Tint your icons with any colour. Rearrange and resize apps and widgets. You can even lock or hide apps to protect sensitive information — it’s your call.
Choose your controls. Swap out your Lock Screen controls for ones you love to use more often. Or you can assign a control to the Action button.
Find your favourite shots faster. ln the redesigned Photos app, your Collections are automatically organised by topic, like People & Pets.
Get expressive with text. Add playful, animated effects to any word, phrase or emoji in iMessage — many of which are automatically suggested as you type.

Learn more about iOS 18

Safety

In an emergency,
iPhone has your back.

Crash Detection uses hardware sensors and advanced motion algorithms to detect a severe car crash, then call emergency services and notify your emergency contacts when you can't — even when you don't have service.⁷

See how Crash Detection works

Demonstration of messaging via Satellite on iPhone 16 in Black

Designed to make a difference.

Environment

All Apple data centres — including those that power Apple Intelligence — run on 100% renewable electricity.

iPhone 16 uses more recycled metals than ever:
over 95% recycled lithium in the battery.⁸
100% recycled gold in the plating of the USB-C connector and camera wires.
100% recycled copper foil in the MagSafe inductive charger.

The packaging for iPhone 16 is 100% fibre based for the first time.⁹ And it’s thinner, which reduces the carbon impact for shipping.¹⁰

Learn about Apple and the environment

Privacy

Apple Intelligence protects your privacy at every step. With on-device processing and Private Cloud Compute, no one but you can access your data — not even Apple.

The new Passwords app makes it even easier to access account passwords, passkeys, Wi-Fi passwords, two-factor authentication codes and more. It stores them securely and syncs across your devices with end-to-end encryption.

You can also control which contacts to share with an app, rather than giving it access to all your contacts. And you can choose to share more contacts over time.

Learn about Apple and privacy

Accessibility

Eye Tracking makes it possible to navigate your iPhone and use your favourite apps just by moving your eyes, thanks to the power of machine learning and the front-facing camera.

Music Haptics matches the iPhone Taptic Engine with the rhythm of songs. So people who are deaf or hard of hearing can enjoy the Apple Music catalogue in a whole new way.

Vocal Shortcuts helps people with severe atypical speech record sounds that trigger specific actions on iPhone — set a timer, take a screenshot, scroll up and down, and more.

Learn about Apple and accessibility

Switch to iPhone.

Getting Started

Switching from Android to iPhone is simple.

Getting Started

Switching from Android
to iPhone is simple.

Transfer your data in a few easy steps.

Simply download the Move to iOS app on your Android phone to securely transfer the stuff you care about most to your iPhone — contacts, messages, WhatsApp content, photos, videos, email accounts, favourite apps, call history and more.

Learn more about the
Move to iOS app

Continue your conversations with friends.

Messages lets you reply with a quick emoji, create Memoji and more. RCS (Rich Communication Services) messaging brings richer media and delivery, and read receipts for those who don’t use iMessage. And you can keep your conversations going on apps such as WhatsApp and WeChat.

Everything just works.

Apple engineers design our hardware and software together for a totally seamless experience. Want to connect your new AirPods to your iPhone? It’s a simple one‑tap setup. Want to share photos or contacts with friends nearby? AirDrop lists their names onscreen, so you can choose with a tap.

Help is just a call or chat away.

There are lots of ways to reach someone if you have questions. Call a Specialist, chat with someone online, go into an Apple Store or use the Apple Support app. And the Tips app will help you get the most out of your iPhone over time.
Designed to Last

iPhone holds its value longer than other smartphones.

Designed to Last

iPhone holds its value longer
than other smartphones.

Last phone standing.

iPhone is built to withstand everyday wear and tear — and to resist spills and splashes.⁶ Our newest models feature the latest‑generation Ceramic Shield, which is two times tougher than any smartphone glass.

New now. And later.

Regular iOS updates keep your iPhone feeling new for years to come. Just turn on automatic updates, and your iPhone stays current with the latest features and security.

Extremely advanced chips.

Apple‑designed chips deliver exceptional performance you’ll notice in everything you do. They unlock Apple Intelligence, power advanced photo features like latest‑generation Photographic Styles and enable AAA gaming. We also design the operating system, so everything works together in the most efficient way possible for great battery life.

Significant others.

With iPhone Mirroring, you can view your iPhone screen on your Mac and control it without picking up your phone. Continuity features also let you answer calls or messages right from your Mac. You can even copy images, video or text from your iPhone and paste it all into a different app on your Mac. And with iCloud, you can access your files from either device.
Misplaced your iPhone? The latest Apple Watch models can show you its approximate distance and direction.¹¹ To set up a group photo on your iPhone, join the group and use Apple Watch as a viewfinder to snap the shot. And when you take a call on your Apple Watch, just tap your iPhone to continue the conversation there.
Set up AirPods on iPhone with just a tap. You’ll love Adaptive Audio, which automatically tailors the noise control to provide the best listening experience across different environments and interactions throughout the day.

Why Apple is the best
place to buy iPhone.

Shop iPhone

Save with Apple Trade In.

Get credit towards iPhone 16 or iPhone 16 Pro when you trade in iPhone 12 or higher.¹²

Apple Trade In

Get instant trade-in credit for your new device.

With Apple Trade In, you get instant credit towards a new iPhone when you exchange an eligible smartphone.

Shop online and choose to deliver your new iPhone to complete your trade-in right on your doorstep. Or order online and pick up at an Apple Store to complete your trade-in when you collect your new iPhone. You can also buy at an Apple Store and exchange your eligible smartphone for instant credit towards your new iPhone.

Learn more about Apple Trade In
Trade in your Android phone for credit.

With Apple Trade In, you can get credit towards a new iPhone when you trade in your Android phone.

Apple Trade In

Trade in your Android phone for credit.

Just add a trade‑in when you choose a new product. Once your Android phone or eligible device has been received and verified, we’ll credit the value to your payment method. Terms apply.

Learn more about Apple Trade In
Monthly payment options are available.

Choose the easy way to finance with convenient monthly payment options.

Flexible ways to pay

Payments made easy.

No matter how you like to buy, we have an option that works for you. You can pay with credit or debit card, RuPay, UPI, Net Banking, and credit or debit card EMI with most leading banks.^# Or cover your interest on eligible products when you choose to pay with No Cost EMI for 12 Months from most leading banks.‡ And, if you’re buying a new iPhone, you can exchange your current smartphone for instant credit.

GST invoicing is available for business customers at checkout.

Speak to a Specialist online or in-store about available options.

Learn more

^#Available payment types may differ between Apple Stores and Apple Store Online.
Get flexible delivery and easy pickup.

Get free delivery or pickup at your Apple Store.

Delivery & Pickup

Flexible delivery and pickup options.

Get your new Apple products quickly and easily with a handful of delivery and pickup options to choose from.

Learn more, delivery and pickup options
Meet your new iPhone with Personal Setup

Jump into online sessions with a Specialist to set up your iPhone and discover new features.

Personal Setup

Jump into online, one‑on‑one sessions.

When you buy your new iPhone directly from Apple, you’ll get access to Personal Setup. In these guided online sessions, a Specialist can walk you through setup or focus on features that help you make the most of your iPhone. Best of all, you can join whenever works for you, from wherever you are.

learn more
Shop one-to-one with a Specialist.

Online or in a store.

Shop one-to-one with a Specialist online.

Get help finding what’s right for you.

Shop one-to-one with a Specialist online. Or reserve a shopping session at an Apple Store.

Shop online with a Specialist

Reserve an in‑store shopping session

Shopping for Business? Talk to a Business Specialist: 000800 040 1977

Keep exploring iPhone.

Explore all iPhone

New
iPhone 16
- Ultramarine
- Teal
- Pink
- White
- Black
- +more
^*

Currently viewingiPhone 16
Buy
Built for Apple Intelligence¹

A18 chip
with 5‑core GPU

Camera Control
- Advanced dual‑camera system
- Advanced 48MP Fusion camera
- 2x Telephoto
- 12MP Ultra Wide camera
Up to 27 hours video playback¹³
New
iPhone 16 Pro
- Desert Titanium
- Natural Titanium
- White Titanium
- Black Titanium
- +more
^*

Learn more Buy
Built for Apple Intelligence¹

A18 Pro chip
with 6‑core GPU

Camera Control
- Pro camera system
- Our most advanced 48MP
  Fusion camera
- 5x Telephoto camera
- 48MP Ultra Wide camera
Up to 33 hours video playback¹³