Choose your new MacBook Pro.

What to consider when choosing your MacBook Pro.

Configure your laptop on the next step.

Apple M4 chip

M4 brings serious speed and capability so you can blaze through everyday activities, multitask across apps and video calls, and handle elaborate content in pro apps and games. And with a faster Neural Engine, AI features within your apps fly.

  • Run multiple apps, speed through thousands of photos
  • Effortlessly edit 4K video
  • Configure with up to 32GB unified memory
  • Supports up to two external displays

Apple M4 Pro chip

Building on the M4 chip, M4 Pro provides even greater performance and additional unified memory for more demanding apps and workflows, and the Neural Engine helps you fly through AI-based pro workflows.

  • Manipulate gigapixel panoramas, compile millions of lines of code
  • Edit multiple streams of 8K video
  • Configure with up to 48GB unified memory
  • Supports up to two external displays

Apple M4 Max chip

M4 Max powers the most extreme workflows with even more CPU and GPU cores, enormous unified memory, an advanced Media Engine and the same powerful Neural Engine.

  • Render intricate 3D content, develop transformer models with billions of parameters
  • Tackle post-production of 8K video and beyond
  • Configure with up to 128GB unified memory and run virtual models and LLMs on-device
  • Supports up to four external displays

Unified memory

Faster and more efficient than traditional RAM, unified memory is integrated within the M4 family of chips so apps can quickly share data between the CPU, GPU and Neural Engine.

  • Run multiple apps at once while performance remains fast and responsive
  • Add memory to run more apps simultaneously for faster, more fluid multitasking
  • With M4 Max, MacBook Pro can be configured with up to 128GB of memory

Apple M4 Pro chip

Building on the M4 chip, M4 Pro provides even greater performance and additional unified memory for more demanding apps and workflows, and the Neural Engine helps you fly through AI-based pro workflows.

  • Manipulate gigapixel panoramas, compile millions of lines of code
  • Edit multiple streams of 8K video
  • Configure with up to 48GB unified memory
  • Supports up to two external displays

Apple M4 Max chip

M4 Max powers the most extreme workflows with even more CPU and GPU cores, enormous unified memory, an advanced Media Engine and the same powerful Neural Engine.

  • Render intricate 3D content, develop transformer models with billions of parameters
  • Tackle post-production of 8K video and beyond
  • Configure with up to 128GB unified memory and run virtual models and LLMs on-device
  • Supports up to four external displays

Unified memory

Faster and more efficient than traditional RAM, unified memory is integrated within the M4 family of chips so apps can quickly share data between the CPU, GPU and Neural Engine.

  • Run multiple apps at once while performance remains fast and responsive
  • Add memory to run more apps simultaneously for faster, more fluid multitasking
  • With M4 Max, MacBook Pro can be configured with up to 128GB of memory

Have questions about buying a Mac? Call 1800 88 20 45.

Compare Mac models.

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Mac Models, 14-inch MacBook Pro, 16-inch MacBook Pro, iMac, Mac mini, Mac Studio, 15-inch MacBook Air, 13-inch MacBook Air, Mac Pro

AppleCare+ for Mac

Includes insurance premium tax at the applicable rate.

AppleCare+ for Mac is an insurance product that provides expert technical support and additional hardware coverage from Apple, including unlimited incidents of accidental damage protection, each subject to an excess fee of €99 for screen damage or external enclosure damage, or €259 for other accidental damage. In addition, you’ll get 24/7 priority access to Apple experts via chat or phone. Coverage begins on your AppleCare+ purchase date. Coverage does not include theft or loss of your device. For complete details, please see the terms(opens in a new window).

AppleCare+ benefits are in addition to a consumer’s right to a free-of-charge repair or replacement, by the seller, of goods that do not conform with the contract of sale. Under Irish law, consumers have up to six years from the date of delivery to exercise their rights; however, various factors may affect your eligibility to receive these remedies. For more details, click here(opens in a new window).

Learn more about AppleCare+(opens in a new window)