UPDATE 15 May 2024

The redesigned iPad Air
and new iPad Pro are available today

The redesigned iPad Air and new iPad Pro are shown.

Beginning today, the redesigned iPad Air and new iPad Pro, both powered by Apple silicon, are now available. Offered in two sizes for the first time, the new iPad Air with the M2 chip is more powerful and versatile than ever with phenomenal performance, a landscape front camera, and faster Wi-Fi. The groundbreaking new iPad Pro takes a huge leap forward with the new Ultra Retina XDR display and next-level performance of the new M4 chip — all in an incredibly thin and light design that makes it the thinnest Apple product ever. iPad Air and iPad Pro are also powerful devices for artificial intelligence with their combination of a faster CPU, advanced GPU, integrated Neural Engine, unified memory architecture, and intelligent features in iPadOS. Additionally, the versatility and capabilities of iPad Air and iPad Pro are enhanced with all-new accessories. Both devices support Apple Pencil Pro. The new Smart Folio for iPad Air and Smart Folio for iPad Pro are also available in colors that complement the finishes of their respective iPad models.

The new iPad Air and iPad Pro join Apple’s most powerful, versatile, and simple iPad lineup yet. The 11-inch iPad Air still starts at just HK$4,599, while the 13-inch iPad Air is a fantastic value at just HK$6,299 and available in new blue and purple finishes, along with starlight and space gray. The new 11-inch iPad Pro starts at HK$7,999, while the 13-inch model starts at HK$10,499, and both come in two gorgeous finishes: silver and space black.

Redesigned 11-inch and All-New 13-inch iPad Air

For students, content creators, small businesses, and more, iPad Air delivers exceptional performance, portability, and versatility, all at an affordable price. iPad Air is now offered in a redesigned 11-inch and all-new 13-inch model. It features a brilliant Liquid Retina display, even more performance with M2, and is a powerful device for AI. The 11-inch model provides incredible portability, and the 13-inch model offers users who prefer a larger display more room to work, learn, and play. The front-facing Ultra Wide 12MP camera with Center Stage is now located along the landscape edge of iPad Air, making it perfect for video calls. It also has Wi-Fi 6E and super-fast 5G in cellular models, so users can stay connected on the go. College students and educators can save on the new iPad Air with year-round eduction pricing starting at HK$4,199 for the 11-inch model, and HK$5,899 for the 13-inch model, exclusively available in stores and online.

Groundbreaking iPad Pro

The new thin and light iPad Pro comes in two sizes: an expansive 13-inch model and a super-portable 11-inch model. Both sizes feature the world’s most advanced display — a new breakthrough Ultra Retina XDR display with state-of-the-art tandem OLED technology — providing a remarkable visual experience. The new iPad Pro is made possible with the new M4 chip, the next generation of Apple silicon, which delivers a huge leap in performance and capabilities with an entirely new display engine to enable the precision, color, and brightness of the Ultra Retina XDR display. With a new CPU, a next-generation GPU that builds upon the GPU architecture debuted on M3, and the most powerful Neural Engine yet, the new iPad Pro is a powerhouse for AI.¹ In fact, the Neural Engine in M4 is more powerful than any neural processing unit in any AI PC today. The 12MP back camera captures vibrant Smart HDR images and video with even better color, improved textures, and detail in low light. It also now offers a new adaptive True Tone flash that makes document scanning on the new iPad Pro better than ever.

The thin and light design of the new iPad Pro makes it the thinnest Apple product ever made.

The back cameras of the new iPad Pro are shown.

The Ultra Retina XDR display on the new iPad Pro is shown.

Versatile New Accessories

The iPad Air and iPad Pro experiences are better than ever with all-new accessories. With advanced features like barrel roll, haptic feedback, and squeeze, Apple Pencil Pro allows users to bring their ideas to life in entirely new ways, and developers can also create their own custom interactions. Apple Pencil Pro also brings support for Find My for the first time to Apple Pencil, helping users locate Apple Pencil Pro if misplaced. It pairs, charges, and is stored on the side of the new iPad Air and iPad Pro through a new magnetic interface. iPad Air and iPad Pro also support Apple Pencil (USB-C), ideal for note taking, sketching, annotating, journaling, and more, at an incredible value.

With the new lineup, each iPad model now has two great Apple Pencil options. The new iPad Air and iPad Pro work with the most advanced Apple Pencil Pro and affordable Apple Pencil (USB-C). iPad mini supports Apple Pencil (2nd generation) and Apple Pencil (USB-C), and iPad (10th generation) works with Apple Pencil (1st generation) and Apple Pencil (USB-C).

The all-new thinner and lighter Magic Keyboard for iPad Pro includes a function row for quick access to convenient features like screen brightness, and a gorgeous aluminum palm rest and larger trackpad that’s even more responsive with haptic feedback — so the entire experience feels just like using MacBook.

The new Magic Keyboard for iPad Pro is shown.

Both the new Smart Folio for iPad Pro and the new Smart Folio for iPad Air attach magnetically and support multiple viewing angles for greater flexibility. Smart Folio for iPad Pro is available in black, white, and denim, and Smart Folio for iPad Air comes in charcoal gray, light violet, denim, and sage — complementing the finishes of the new iPad Pro and iPad Air respectively.

Apple Retail Services

Apple Specialists are available to help with customers’ shopping needs in-store, online, and in the Apple Store app. Whether they’re looking for assistance in choosing the right product, learning about monthly financing options, trading in eligible devices, or transferring and setting up a new device, customers receive best-in-class support from Apple’s highly skilled retail team members.

Give the summer an upgrade: With Apple Trade In, iPad users can receive a credit for their current device and apply it toward a new one.

Savings for students: Available exclusively in Apple Retail, students can save with year-round education pricing starting at HK$4,199 for the redesigned iPad Air, and at HK$899 for Apple Pencil Pro. They can also get three months free of Apple Music and Apple TV+, and the student price of just HK$33 for both services after the free trial ends.

Shop with a Specialist: Customers can browse the latest Apple lineup, explore new features, and learn about all the ways to save on iPad through a Shop with a Specialist session at their local Apple Store, or right from the comfort of their homes through chat, phone, or one-way video on the Apple Store online.

Express a unique style: Customers shopping on apple.com/hk/en or in the Apple Store app can customize their iPad and Apple Pencil with free engraving using a mix of emoji, names, initials, and numbers.

Fast, free delivery and pickup: Customers shopping online can choose to pick up their products at an Apple Store location or opt for delivery, with free next-day and two-hour courier delivery available in many locations.

Personalized setup: Apple Specialists in-store and online are ready to support with a seamless setup experience, help with safe and secure data transfer, find new apps to support organization and creativity, or prep iPad for peak performance at school or the office.

Today at Apple: Customers can join sessions to learn, explore, and go further with their iPad. Through Group Booking, schools and community groups can join in on the fun together any day or time, and at any Apple Store location of their choosing.

Pricing and Availability

The new 11-inch and 13-inch iPad Air will be available in blue, purple, starlight, and space gray, with 128GB, 256GB, 512GB, and 1TB configurations. The 11-inch iPad Air starts at HK$4,599 for the Wi-Fi model, and HK$5,799 for the Wi-Fi + Cellular model. The 13-inch iPad Air starts at HK$6,299 for the Wi-Fi model, and HK$7,499 for the Wi-Fi + Cellular model.
The new 11-inch and 13-inch iPad Pro are available in silver and space black finishes in 256GB, 512GB, 1TB, and 2TB configurations. The 11-inch iPad Pro starts at HK$7,999 for the Wi-Fi model, and HK$9,599 (or the Wi-Fi + Cellular model. The 13-inch iPad Pro starts at $HK$10,499 for the Wi-Fi model, and HK$12,099 for the Wi-Fi + Cellular model. Additional technical specifications, including nano-texture glass options, are available at apple.com/hk/store.
For education, the new 11-inch iPad Air starts at HK$4,199 and the 13-inch model starts at HK$5,899 . The new 11-inch iPad Pro starts at HK$7,199 , and the 13-inch iPad Pro starts at HK$9,699 . Education pricing is available to current and newly accepted college students and their parents, as well as faculty, staff, and home-teachers of all grade levels. For more information, visit apple.com/hk-edu/store.
The new Apple Pencil Pro is compatible with the new iPad Air and iPad Pro. It is available for HK$999, and HK$899 for education. Apple Pencil (USB-C), compatible with iPad Air and iPad Pro, is available for HK$619 , and HK$539 for education.
The new Magic Keyboard for iPad Pro is available in black and white finishes. The new 11-inch Magic Keyboard is available for HK$2,299 , and the new 13-inch Magic Keyboard is available for HK$2,699 , with layouts for over 30 languages. For education, the 11-inch Magic Keyboard is available for HK$2,099 and the 13-inch Magic Keyboard is available for HK$2,499 .
The new Smart Folio for iPad Pro is available for HK$599 in black, white, and denim finishes for the new 11-inch iPad Pro and HK$749 for the new 13-inch iPad Pro.
The new Smart Folio for iPad Air, available in charcoal gray, light violet, denim, and sage, is HK$599 for the new 11-inch iPad Air, and HK$799 for the new 13-inch iPad Air.
Apple offers great ways to save on the latest iPad. Customers can trade in their current iPad and get credit toward a new one by visiting the Apple Store online, the Apple Store app, or an Apple Store location. To see what their device is worth and for terms and conditions, customers can visit apple.com/hk/store.

Media

Text of this article
15 May 2024

UPDATE

The redesigned iPad Air
and new iPad Pro are available today

Beginning today, the redesigned iPad Air and new iPad Pro, both powered by Apple silicon, are now available. Offered in two sizes for the first time, the new iPad Air with the M2 chip is more powerful and versatile than ever with phenomenal performance, a landscape front camera, and faster Wi-Fi. The groundbreaking new iPad Pro takes a huge leap forward with the new Ultra Retina XDR display and next-level performance of the new M4 chip — all in an incredibly thin and light design that makes it the thinnest Apple product ever. iPad Air and iPad Pro are also powerful devices for artificial intelligence with their combination of a faster CPU, advanced GPU, integrated Neural Engine, unified memory architecture, and intelligent features in iPadOS. Additionally, the versatility and capabilities of iPad Air and iPad Pro are enhanced with all-new accessories. Both devices support Apple Pencil Pro. The new Smart Folio for iPad Air and Smart Folio for iPad Pro are also available in colors that complement the finishes of their respective iPad models.

The new iPad Air and iPad Pro join Apple’s most powerful, versatile, and simple iPad lineup yet. The 11-inch iPad Air still starts at just HK$4,599, while the 13-inch iPad Air is a fantastic value at just HK$6,299 and available in new blue and purple finishes, along with starlight and space gray. The new 11-inch iPad Pro starts at HK$7,999, while the 13-inch model starts at HK$10,499, and both come in two gorgeous finishes: silver and space black.

Redesigned 11-inch and All-New 13-inch iPad Air

For students, content creators, small businesses, and more, iPad Air delivers exceptional performance, portability, and versatility, all at an affordable price. iPad Air is now offered in a redesigned 11-inch and all-new 13-inch model. It features a brilliant Liquid Retina display, even more performance with M2, and is a powerful device for AI. The 11-inch model provides incredible portability, and the 13-inch model offers users who prefer a larger display more room to work, learn, and play. The front-facing Ultra Wide 12MP camera with Center Stage is now located along the landscape edge of iPad Air, making it perfect for video calls. It also has Wi-Fi 6E and super-fast 5G in cellular models, so users can stay connected on the go. College students and educators can save on the new iPad Air with year-round eduction pricing starting at HK$4,199 for the 11-inch model, and HK$5,899 for the 13-inch model, exclusively available in stores and online.

Groundbreaking iPad Pro

The new thin and light iPad Pro comes in two sizes: an expansive 13-inch model and a super-portable 11-inch model. Both sizes feature the world’s most advanced display — a new breakthrough Ultra Retina XDR display with state-of-the-art tandem OLED technology — providing a remarkable visual experience. The new iPad Pro is made possible with the new M4 chip, the next generation of Apple silicon, which delivers a huge leap in performance and capabilities with an entirely new display engine to enable the precision, color, and brightness of the Ultra Retina XDR display. With a new CPU, a next-generation GPU that builds upon the GPU architecture debuted on M3, and the most powerful Neural Engine yet, the new iPad Pro is a powerhouse for AI.¹ In fact, the Neural Engine in M4 is more powerful than any neural processing unit in any AI PC today. The 12MP back camera captures vibrant Smart HDR images and video with even better color, improved textures, and detail in low light. It also now offers a new adaptive True Tone flash that makes document scanning on the new iPad Pro better than ever.

Versatile New Accessories

The iPad Air and iPad Pro experiences are better than ever with all-new accessories. With advanced features like barrel roll, haptic feedback, and squeeze, Apple Pencil Pro allows users to bring their ideas to life in entirely new ways, and developers can also create their own custom interactions. Apple Pencil Pro also brings support for Find My for the first time to Apple Pencil, helping users locate Apple Pencil Pro if misplaced. It pairs, charges, and is stored on the side of the new iPad Air and iPad Pro through a new magnetic interface. iPad Air and iPad Pro also support Apple Pencil (USB-C), ideal for note taking, sketching, annotating, journaling, and more, at an incredible value.

With the new lineup, each iPad model now has two great Apple Pencil options. The new iPad Air and iPad Pro work with the most advanced Apple Pencil Pro and affordable Apple Pencil (USB-C). iPad mini supports Apple Pencil (2nd generation) and Apple Pencil (USB-C), and iPad (10th generation) works with Apple Pencil (1st generation) and Apple Pencil (USB-C).

The all-new thinner and lighter Magic Keyboard for iPad Pro includes a function row for quick access to convenient features like screen brightness, and a gorgeous aluminum palm rest and larger trackpad that’s even more responsive with haptic feedback — so the entire experience feels just like using MacBook.

Both the new Smart Folio for iPad Pro and the new Smart Folio for iPad Air attach magnetically and support multiple viewing angles for greater flexibility. Smart Folio for iPad Pro is available in black, white, and denim, and Smart Folio for iPad Air comes in charcoal gray, light violet, denim, and sage — complementing the finishes of the new iPad Pro and iPad Air respectively.

Apple Retail Services

Apple Specialists are available to help with customers’ shopping needs in-store, online, and in the Apple Store app. Whether they’re looking for assistance in choosing the right product, learning about monthly financing options, trading in eligible devices, or transferring and setting up a new device, customers receive best-in-class support from Apple’s highly skilled retail team members.
- Give the summer an upgrade: With Apple Trade In, iPad users can receive a credit for their current device and apply it toward a new one.
- Savings for students: Available exclusively in Apple Retail, students can save with year-round education pricing starting at HK$4,199 for the redesigned iPad Air, and at HK$899 for Apple Pencil Pro. They can also get three months free of Apple Music and Apple TV+, and the student price of just HK$33 for both services after the free trial ends.
- Shop with a Specialist: Customers can browse the latest Apple lineup, explore new features, and learn about all the ways to save on iPad through a Shop with a Specialist session at their local Apple Store, or right from the comfort of their homes through chat, phone, or one-way video on the Apple Store online.
- Express a unique style: Customers shopping on apple.com/hk/en or in the Apple Store app can customize their iPad and Apple Pencil with free engraving using a mix of emoji, names, initials, and numbers.
- Fast, free delivery and pickup: Customers shopping online can choose to pick up their products at an Apple Store location or opt for delivery, with free next-day and two-hour courier delivery available in many locations.
- Personalized setup: Apple Specialists in-store and online are ready to support with a seamless setup experience, help with safe and secure data transfer, find new apps to support organization and creativity, or prep iPad for peak performance at school or the office.
- Today at Apple: Customers can join sessions to learn, explore, and go further with their iPad. Through Group Booking, schools and community groups can join in on the fun together any day or time, and at any Apple Store location of their choosing.
Pricing and Availability
- The new 11-inch and 13-inch iPad Air will be available in blue, purple, starlight, and space gray, with 128GB, 256GB, 512GB, and 1TB configurations. The 11-inch iPad Air starts at HK$4,599 for the Wi-Fi model, and HK$5,799 for the Wi-Fi + Cellular model. The 13-inch iPad Air starts at HK$6,299 for the Wi-Fi model, and HK$7,499 for the Wi-Fi + Cellular model.
- The new 11-inch and 13-inch iPad Pro are available in silver and space black finishes in 256GB, 512GB, 1TB, and 2TB configurations. The 11-inch iPad Pro starts at HK$7,999 for the Wi-Fi model, and HK$9,599 (or the Wi-Fi + Cellular model. The 13-inch iPad Pro starts at $HK$10,499 for the Wi-Fi model, and HK$12,099 for the Wi-Fi + Cellular model. Additional technical specifications, including nano-texture glass options, are available at apple.com/hk/store.
- For education, the new 11-inch iPad Air starts at HK$4,199 and the 13-inch model starts at HK$5,899 . The new 11-inch iPad Pro starts at HK$7,199 , and the 13-inch iPad Pro starts at HK$9,699 . Education pricing is available to current and newly accepted college students and their parents, as well as faculty, staff, and home-teachers of all grade levels. For more information, visit apple.com/hk-edu/store.
- The new Apple Pencil Pro is compatible with the new iPad Air and iPad Pro. It is available for HK$999, and HK$899 for education. Apple Pencil (USB-C), compatible with iPad Air and iPad Pro, is available for HK$619 , and HK$539 for education.
- The new Magic Keyboard for iPad Pro is available in black and white finishes. The new 11-inch Magic Keyboard is available for HK$2,299 , and the new 13-inch Magic Keyboard is available for HK$2,699 , with layouts for over 30 languages. For education, the 11-inch Magic Keyboard is available for HK$2,099 and the 13-inch Magic Keyboard is available for HK$2,499 .
- The new Smart Folio for iPad Pro is available for HK$599 in black, white, and denim finishes for the new 11-inch iPad Pro and HK$749 for the new 13-inch iPad Pro.
- The new Smart Folio for iPad Air, available in charcoal gray, light violet, denim, and sage, is HK$599 for the new 11-inch iPad Air, and HK$799 for the new 13-inch iPad Air.
- Apple offers great ways to save on the latest iPad. Customers can trade in their current iPad and get credit toward a new one by visiting the Apple Store online, the Apple Store app, or an Apple Store location. To see what their device is worth and for terms and conditions, customers can visit apple.com/hk/store.
1. iPad Pro models with 256GB or 512GB storage feature the Apple M4 chip with a 9‑core CPU. iPad Pro models with 1TB or 2TB storage feature the Apple M4 chip with a 10‑core CPU.
Press Contacts

Marcus Wong

Apple

marcus_wong@apple.com

+852-25068831

Apple Media Helpline

media.hk@apple.com
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iPad Pro models with 256GB or 512GB storage feature the Apple M4 chip with a 9‑core CPU. iPad Pro models with 1TB or 2TB storage feature the Apple M4 chip with a 10‑core CPU.

Press Contacts

Marcus Wong

Apple

marcus_wong@apple.com

+852-25068831

Apple Media Helpline

media.hk@apple.com