PRESS RELEASE
26 April 2023
Apple MixC Shenzhen opens Friday, April 28, in China
The new store invites the local community to discover the best of Apple
SHENZHEN, CHINA Apple today previewed Apple MixC Shenzhen, the second store in this vibrant city. The new store will serve as an accessible and inclusive space for Apple team members to bring the best of Apple together for the local community.
“We are very excited to open a beautiful new Apple Store in Shenzhen and deepen our connection with the local community,” said Deirdre O’Brien, Apple’s senior vice president of Retail. “At Apple, we’re constantly innovating to deliver the best possible experience for our customers, and our incredible team members in Shenzhen can’t wait to welcome them when doors open on Friday.”
The new store features a Padang Light stone floor and a timber veneer-clad wall — sustainably and locally sourced within China — that maximizes visibility within the store.
Visitors can explore the latest Apple products and accessories, get shopping help from Apple Specialists, choose monthly financing options, and receive personal technical advice and Genius support. Apple MixC Shenzhen also has an Apple Pickup station, which blends together the best of online and in-store shopping experiences for customers in China. The dedicated area makes it easier for customers to order online and collect their devices in-store at a convenient time.
Apple MixC Shenzhen will be an exciting space for customers to learn, create, and be inspired. Today at Apple programming will take place in a roundtable setting for a more personalized experience, allowing customers to go further with their passions and the products they love. Programming will feature a powerful curation of Apple-led sessions across photography, videography, art and design, music, and coding.
Apple MixC Shenzhen is the 55th Apple Store location in the region, and the fourth store in the Guangdong province of China, adding to a long-standing commitment to local communities. Since Apple Holiday Plaza Shenzhen opened in 2012 — the first Apple Store in Shenzhen — Apple has welcomed 22 million visitors in Shenzhen. The new store has over 150 highly trained retail team members who collectively speak 10 languages, including Chinese, Cantonese, English, Japanese, Korean, French, Spanish, Russian, Arabic, and sign language.
The store team will welcome its first customers on Friday, April 28, at 10 a.m. local time.
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