Get credit toward iPhone 16 or iPhone 16 Pro when you trade in an eligible smartphone.Get credit toward iPhone 16 or iPhone 16 Pro when you trade in an eligible smartphone.1 Shop iPhone
When it comes to purchasing a new iPhone, there’s no better place to buy than Apple. For all your questions about carrier support, payment options, and getting your new iPhone set up, we have all the answers you need.
ShopAbsolutely. We offer competitive trade‑in values that you can use to lower the cost of your new iPhone, or get back on an Apple Store gift card.1 If your trade‑in doesn’t have any monetary value, we can recycle it for free. And if you have any old devices lying around, you can trade those in, too. Show more Show less
Yes, you will need to pay in full. And you can also trade in your current iPhone to lower the full payment.1 Show more Show less
Have more questions about payment options?
Chat nowYou bet. Whether you buy online or in an Apple Store, it’s quick and easy to get your new iPhone set up the way you like. Whether you visit us in a store or join a Personal Setup session online, we’ll help transfer your contacts and photos, show you how to set up privacy and security features like Face ID or Touch ID, and more. Show more Show less
Not at all. If you back up your data on your current iPhone to your computer or iCloud before you come in or before your online Personal Setup session, we can move everything over in a snap. If you’re not able to back up beforehand, we can move all your data over using Quick Start when we set up your new iPhone.
If you’re switching to iPhone from Android, you can securely transfer your stuff in just a few taps with the Move to iOS app. And with iOS 18, you’ll have temporary access to all the iCloud storage you need to back up all your apps and data — so moving everything to your new iPhone is easier than ever.
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Your new iPhone comes with one year of hardware repair coverage and 90 days of tech support. With AppleCare+, your coverage is extended to two years, including unlimited incidents of accidental damage protection, each subject to a service fee of HK$228 for screen or back glass damage, or HK$788 for other accidental damage. And, you’ll get priority access to Apple experts by chat or phone.2 Show more Show less
Totally. We take privacy very seriously at Apple. What’s on your iPhone is your business. If you trade in with us online, we will show you how to erase all the data from your iPhone before you send it in. And if you trade in at an Apple Store, we will erase all the data right then and there. Show more Show less
Have more questions about setting up your iPhone?
Chat nowFor sure. We can easily activate your new iPhone so you can keep your same number and rate plan. A Specialist can even help you get connected via phone or chat. Show more Show less
Every iPhone you buy from us online or in an Apple Store is unlocked. With an unlocked iPhone, you’re free to go with the carrier of your choice. Show more Show less
Have more questions about carrier support?
Chat nowTitanium with textured
matte glass back
Action button
Built for Apple Intelligence4
Dynamic Island
A magical way to interact with iPhone
A18 Pro chip
with 6-core GPU
Camera Control
Easier way to capture
Faster access to photo and video tools
Pro camera system
48MP Fusion 48MP
Ultra Wide Telephoto
Super-high-resolution photos (24MP and 48MP)
Next-generation portraits with Focus and Depth Control
Dolby Vision up to
4K at 120 fps
Spatial photos and videos
Latest‑generation Photographic Styles
48MP macro photography
optical zoom range
Up to 33 hours
video playback6
USB-C
Supports USB 3
Face ID
Aluminum with
color‑infused
glass back
Action button
Built for Apple Intelligence4
Dynamic Island
A magical way to interact with iPhone
A18 chip
with 5-core GPU
Camera Control
Easier way to capture
Faster access to photo and video tools
Advanced
dual-camera system
48MP Fusion 12MP Ultra Wide
Super-high-resolution photos (24MP and 48MP)
Next-generation portraits with Focus and Depth Control
Dolby Vision up to
4K 60 fps
Spatial photos and videos
Latest‑generation Photographic Styles
optical zoom range
Up to 27 hours
video playback6
USB-C
Supports USB 2
Face ID
Aluminum with
color‑infused
glass back
Ring/Silent switch
Dynamic Island
A magical way to interact with iPhone
A16 Bionic chip
with 5-core GPU
Advanced
dual-camera system
48MP Main 12MP Ultra Wide
Super‑high‑resolution
photos (24MP
and 48MP)
Next‑generation portraits
with Focus and
Depth Control
optical zoom range
Up to 26 hours
video playback6
USB-C
Supports USB 2
Face ID
Retina HD
display
Aluminum and glass
Ring/Silent switch
A15 Bionic chip
with 4-core GPU
Single-camera
system
12MP Main
Portrait mode with
Depth Control
optical zoom range
Emergency SOS
Up to 15 hours
video playback7
Lightning
Supports USB 2
Touch ID
Need some help? Chat now, call 800-908-988. or find a store.
After your new iPhone is set up just the way you like it, ask about our free Today at Apple sessions. Learn essential photo skills. Bring your videos to life in all-new ways. Or see how easy it is to create music.
