Retail Success Stories - Rituals

With Mac, iPhone, and iPad, work is a thing of beauty.

Watch the film about Rituals

Rituals is a luxury beauty and well-being company with over 1,000 international stores, and more opening every week. As the company expands, every employee is given an Apple device to use at work. The Apple ecosystem is easy to deploy and manage at scale — and allows the team to work together seamlessly.

At a glance

15KApple devices deployed
4New stores opening
every week
3IT employees

Everyone works on Apple devices.
So everything works together.
A seamless experience from headquarters to shop floor.

Employee Experience

Powerful devices
keep teams in sync.

Employee Experience

From designing store displays to building budgets, every team at Rituals works on Mac. With its intuitive OS and the blazing-fast performance of Apple silicon, employees can power through any task with ease.

And Mac is compatible with all the software they use every day, including Microsoft Excel, Teams, and Word.

Customer Experience

In-store shopping is more personal.

Customer Experience

Rituals associates are able to provide customers with a more personal premium experience, thanks to the EVA app on iPhone, which streamlines in-store processes at every stage of the shopping journey.

Associates can check prices, add items to a digital shopping cart, and find product benefits — all with a tap.

Point of Sale

Checkout is seamless with iPhone, iPad, and iPad mini.

Point of Sale

In-store Apple devices make checkout a breeze.

Once the customer has finished shopping, an associate can complete the order on iPhone or transfer it to iPad at the counter. And iPad mini serves as a customer-facing display that makes it easy to sign up for the loyalty program and pay — including using Tap to Pay on iPhone.

Store Operations

Schedules, stock, and sales. Simplified.

Store Operations

Associates use the EVA app to locate, reserve, and ship orders. Managers use it to create schedules and manage staff logistics.

And storeroom workers get iPhone notifications to replenish stock when inventory runs low.

IT

A team of three that makes IT look easy.

IT

Even with new stores opening every week, Apple Business Manager and Jamf make it easy for the small IT department to manage thousands of devices remotely with zero-touch deployment.

With simplified access to corporate services and IT-approved apps, employee onboarding is fast and support requests are down by 28 percent.

Results

Satisfaction that scales.

Deployment is quick and secure, even with four new store openings a week.

A custom app and a single platform make collaboration easy as the company grows quickly.

iPhone and iPad work together for a seamless point of sale.

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