Apple and Salesforce bring together the best devices for business and the world’s #1 CRM

San Francisco, California — Apple and Salesforce today announced a strategic partnership that brings together the number one customer relationship management platform and iOS, the world’s most advanced mobile operating system, enabling powerful new mobile apps for business. Working with Apple, Salesforce is redesigning its app to embrace the native mobile platform with exclusive new features on iOS. The companies will also provide tools and resources for millions of Salesforce developers to build their own native apps with a new Salesforce Mobile SDK for iOS, and a new iOS app development course on Trailhead, Salesforce’s free, web-based learning platform.

“We’re excited to work with Salesforce and that their industry-leading CRM will embrace native iOS and deliver exclusive new features on iPhone and iPad,” said Tim Cook, Apple’s CEO. “With the powerful combination of iPhone, iPad and iOS — the best hardware and software for business — together with native Salesforce apps and the new Salesforce SDK, we can deliver great customer experiences for businesses around the world.”

“With this partnership, we’re bringing together the world’s number one CRM platform with iPhone and iPad, the world’s best devices for business,” said Marc Benioff, chairman and co-CEO, Salesforce. “Together, Salesforce and Apple are defining a new era of mobile innovation with native apps on iOS, and empowering millions of people with access to Trailhead and the skills they need for the jobs of the future.”

The initial focus areas of this strategic partnership include:

• Native Salesforce iOS apps for business: Salesforce, working with Apple, will redesign the Salesforce Mobile App to give customers rich experiences exclusively on iOS, with unique Apple capabilities such as Siri Shortcuts, Face ID, Business Chat and more. Salesforce will also introduce the first ever Trailhead Mobile App, first on iOS. The partners will also deliver powerful iOS apps for industries and small business that will serve their specific customer needs.

• Empowering Salesforce developers on iOS: Apple and Salesforce are developing the first Salesforce Mobile SDK that is optimised for Swift, Apple’s powerful and intuitive modern programming language. The native SDK will enable businesses and developers to build and deploy apps for iPhone and iPad on the Salesforce Lightning Platform, adding to the hundreds of thousands of iOS apps for business in the App Store today.

• Accelerating developer learning and career growth: Apple and Salesforce believe strongly in the democratisation of technology and empowering developers — with any education level or background — to learn skills for the jobs of today and tomorrow. To support developer learning and career growth, Apple is launching a new Get Started with iOS App Development Trail that will teach anyone how to build native iOS apps in Xcode with Swift.

Attendees of Dreamforce 2018 can get an early look at the new Apple and Salesforce offerings in the Salesforce Campground (Moscone South Halls ABC) or the Trailhead Area (Moscone West Level 1). For more about the partnership, please visit salesforce.com/apple or apple.com/business/partners.

Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.