Our Pro camera system gets its biggest upgrade ever. With next-level hardware that captures so much more detail.
Superintelligent software for new photo and filmmaking techniques. And a mind-blowingly fast chip that makes it all possible.
It’ll change the way you shoot.
Macro
Whoa.
Macro photography comes to iPhone.
With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2 cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.
Macro video, anyone?
Macro stills are just the beginning. You can also shoot macro videos — including slow motion and time-lapse. Prepare to be mesmerized.
Low Light
Bring on the night.
iPhone 13 Pro was made for low light. The Wide camera adds a wider aperture and our largest sensor yet — and it leverages the LiDAR Scanner for Night mode portraits. Ultra Wide gets a wider aperture, a faster sensor, and all-new autofocus. And Telephoto now has Night mode.
The Wide camera captures up to2.2x more lightfor better photos and videos
The Ultra Wide camera captures92% more lightfor better photos and videos
Night mode now on every camera
Sharper, more detailed photos and videosin any light
Optical Zoom
More zoom? Boom.
The new Telephoto camera features a 77 mm focal length and 3x optical zoom — great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.
3x optical zoom on Telephotofor closer close-ups
6x optical zoom range across the systemfor more framing options than ever
Cinematic mode
Shift the focus. Up the drama.
Presenting Cinematic mode.
Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode anticipates when a prominent new subject is about to enter the frame and brings them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do with it.
The only smartphone that lets you edit the depth effect after you shoot
Shoot with the Wide, Telephoto, or TrueDepth camera in Cinematic mode
Cinematic mode supports Dolby Vision HDR
See how we trained your camera to be a cinematographer.
To bring Cinematic mode to iPhone, we carefully studied how master filmmakers use rack focus to add drama and emotion to the story.
On Hollywood shoots, pulling focus requires a talented team of experts. Like a cinematographer, who makes the overall call about what’s in focus and when that changes. And a focus puller, who makes sure the transition is smooth, the timing is spot on, and the subjects are perfectly crisp.
Making all this happen automatically on your iPhone was no small feat.
First we had to generate high-quality depth data so Cinematic mode knows the precise distance to the people, places, and pets in a scene. And because this is video, we needed that depth data continuously — at 30 frames per second.
We also trained the Neural Engine to work like the experts. It makes on-the-fly decisions about what should be in focus, and it applies smooth focus transitions when that changes. If you want creative control, you can always hop in the director’s chair and rack focus manually, either when you shoot or in the edit.
It’s so computationally intense, we needed a chip that could handle the workload. Enter A15 Bionic.
The sheer computational power needed to run the machine learning algorithms, render autofocus changes, support manual focus changes, and grade each frame in Dolby Vision — all in real time — is astounding.
It’s like having Hollywood in your pocket.
Photographic Styles.
Customize your camera to lock in your look.
Introducing Photographic Styles.
Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset — Vibrant, Rich Contrast, Warm, or Cool — and if you want, fine-tune it even further. Set your style once to get the look you love every time.
Our advanced image pipeline renders your custom style in real time
Tone
Increase for brighter, more vivid colors. Decrease for stronger shadows and contrast.
Warmth
Increase to enhance golden undertones. Decrease to bring in more blue undertones.
ProRes
Shoot it.Cut it.Ship it.
All in ProRes.
The first smartphone to provide an end-to-end pro workflow, allowing you to record and edit in ProRes or Dolby Vision
The high color fidelity and low compression of ProRes let you record, edit, and deliver broadcast-ready content on the go. Now you can complete a project in ProRes entirely on your iPhone. Or easily bring ProRes videos from your iPhone into Final Cut Pro on your Mac.
Tons of tech behind every shot.
Smart HDR 4 optimizes each part of the scene.
Harnessing the machine learning power of the Neural Engine, Smart HDR 4 now makes unique adjustments for multiple people in a scene. Our software and ISP automatically refine contrast, lighting, and skin tones for each person. So everyone always looks amazing.
Deep Fusion analyzes every pixel from multiple exposures.
For mid- to low-light shots, Deep Fusion kicks in — using the Neural Engine to perform a pixel-by-pixel analysis of various exposures and fusing the best parts into your final image. It delivers extraordinary detail, bringing out even the subtlest textures in your photos.
A snapshot of eachcamera.
Telephoto
77 mm focal length
3x optical zoom
ƒ/2.8 aperture
Focus Pixels
6-element lens
OIS
Ultra Wide
13 mm focal length
ƒ/1.8 aperture
Faster sensor
Focus Pixels
6-element lens
Wide
26 mm focal length
1.9 μm pixels
ƒ/1.5 aperture
100% Focus Pixels
7-element lens
Sensor-shift OIS
Our three most powerful cameras ever
TrueDepth camera
The TrueDepth camera system is a total Pro too, with:
Cinematic mode
Photographic Styles
ProRes video recording
Dolby Vision HDR recording
Portrait mode
Night mode selfies
Smart HDR 4
Deep Fusion
and more
No wonder your selfies look so good.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
Storage
Up to
of storage, plenty for all those photos and videos
Up to
1TB
of storage, plenty for all those photos and videos
Display
Hello, ProMotion.
Meet the 120Hz adaptive refresh display that changes the game.
The new Super Retina XDR display with ProMotion can refresh from 10 to 120 times per second, and all kinds of frame rates in between. It intelligently ramps up when you need exceptional graphics performance, and ramps down to save power when you don’t. It even accelerates and decelerates naturally to match the speed of your finger as you scroll. You’ve never felt anything like it.
iOS 15 is optimized for ProMotion, so the things you do every day feel phenomenally fluid
Up your game.
The display’s ability to refresh up to 120Hz — combined with the amazing graphics performance of the new 5-core GPU on A15 Bionic — makes iPhone 13 Pro perfect for power gamers.
Up to25% brighter outdoorsfor content that looks even more vivid in sunlight
Custom OLED technologypushes the display’s incredible resolution and color right to the edge
Up to1200 nitspeak brightness for your HDR photos and videos
Even more display areathanks to a smaller TrueDepth camera system
Incredible color fidelitymakes all your content look true to life
Striking contrast and resolutioncreates true blacks, bright whites, sharp detail, and crisp text
See why your battery will love ProMotion.
Running a display that refreshes 120 times every single second requires a ton of power. But you don’t really need all that speed all the time.
One way to be more efficient is to set standard frame rates for different types of content. Say, 10 fps for a book and 120 fps for a game. The problem with this approach is that frame rates are always changing. If the game drops to 30 fps for a menu screen while the display is set at 120 fps, you end up using precious battery life without seeing any benefit from the higher frame rate.
For us, power is far too important to waste on empty frames. So we set out to design a more intelligent solution. One that can adapt to ever-changing refresh rates.
With ProMotion, there are no settings. Refresh rates are tied to whatever’s happening on the screen. If your game drops to 30 fps, ProMotion dips to 30 fps too. If you’re watching a video that was filmed at 24 fps, it plays at 24 fps. All of this saves power.
ProMotion makes it feel like you’re reaching right through the screen and touching the code.
We also considered the way your finger speeds up and slows down as you scroll, swipe, or pinch. The speed of your finger now drives the speed of each gesture. iOS 15 is full of moments where 120Hz makes the interface feel glued to your finger. It’s just so fast. But even then, ProMotion only uses 120Hz at the precise moment you’ll feel the impact.
It would have been much easier to put a 120Hz iPhone in your hand without worrying about battery life. But that’s not the Apple way. We wanted to deliver fast frame rates when you need them, and preserve battery life when you don’t.
A15 Bionic
Pure. Pro. Power.
A15 Bionic is the world’s fastest smartphone chip.
All-new 5‑core GPUdelivers up to 50% faster graphics performance than any other smartphone chip
New CPU performance and efficiency corespower through complex tasks and preserve battery life
Superfast Neural Engineperforms up to 15.8 trillion operations per second, enabling Cinematic mode, Smart HDR 4, and more
Advanced ISPtakes noise reduction and tone mapping to the next level
Secure Enclaveprotects personal information like your Face ID data, contacts, and more
On-device processingkeeps things like the way you use Live Text private
See how A15 Bionic is powered by collaboration.
Year after year, iPhone silicon pushes our idea of what’s possible with smartphones. A big reason why is that we build long-term product road maps — and bring our teams together — in ways no other company can.
Deep integration between our teams allows us to deliver features you can’t find on any other smartphone.
That’s how we deliver features like ProMotion, which have to be planned years in advance. Our chip team fully understood the needs of the display hardware, display software, and operating system teams and took them into account for A15 Bionic.
For example, we overhauled the display engine to support variable frame rates, then designed the system so ProMotion could capture the incredible graphics performance — and efficiency potential — of the new 5-core GPU.
In turn, the display software and iOS teams decided where all that speed would make the biggest impact, and where they could optimize refresh rates to use a lot less power.
What’s truly unique about Apple is that we don’t just start with a superfast chip and build features around it. Instead, we start with an idea about a great experience we’d like you to have, and then we all work together to bring it to life.
Battery
iPhone 13 Pro Max has
the best battery life ever on iPhone.
Up to2.5 more hoursof battery life on iPhone 13 Pro Max3
Up to1.5 more hoursof battery life on iPhone 13 Pro3
Add a MagSafe charger for faster wireless charging.
iOS 15
In touch. In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Everything you love about your iPhone gets even better when you use it with a Mac, iPad, or Apple Watch. It all just works together — seamlessly. Answer a call on whatever is close at hand. Take a photo on your iPhone and watch it instantly appear on your Mac. And see all your texts, all the time, on all your devices. Easy.
