Apple lights up Shinjuku

Apple Shinjuku introduces Apple’s latest store design for the first time in Japan.

The 37-meter glass facade at Apple Shinjuku seamlessly connects the store to the vibrant neighborhood outside.

Apple Shinjuku marks the first of several new stores and renovations in Japan in the coming years.

At Apple’s newest store in Tokyo visitors are greeted by a 6K video wall in the Forum, where Today at Apple sessions are offered daily.

Apple Shinjuku features dozens of free Today at Apple sessions, including a new session in Japan to explore the design of traditional Japanese Mons.

Over half of Apple Shinjuku’s 160 highly-trained employees join the team from other Apple stores, including every store in Japan.

Customers at Apple Shinjuku can get hands on with over 90 Apple products and explore third-party products and accessories on the Avenues.