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PHOTOS 22 January 2024

Apple Hongdae now open in South Korea

The new store features sustainable design elements, special Today at Apple sessions and the latest Apple products, including the new 15-inch MacBook Air and Mac Studio
Apple team members welcome customers at the grand opening of Apple Hongdae.
Apple team members welcome customers at the grand opening of Apple Hongdae, Apple’s 100th retail location in the Asia-Pacific region.
Apple Hongdae opened today in the centre of a bustling university neighbourhood in Seoul, marking Apple’s 100th retail location in the Asia-Pacific region. This new space invites customers in Korea to discover and shop Apple’s incredible line-up of products, and receive best-in-class support from dedicated team members.
Customers can also participate in free Today at Apple sessions, including a limited-time Pop-Up Studio featuring hip-hop artist Beenzino. Students, families and the local community can drop in and collect ideas, art, photos and more for their own 2024 vision boards using Freeform on iPad.
Customers and team members outside of Apple Hongdae.
Customers line up outside of Apple Hongdae, Apple’s seventh store in South Korea.
A customer gets creative on iPad with Apple Pencil.
A customer gets creative on iPad with Apple Pencil.
An Apple team member helps guide a customer with a purchase.
Apple team members at Apple Hongdae help guide customers with their purchases.
A team member shows a customer the iPad line-up.
An Apple Hongdae team member shows a customer the iPad line-up.
An Apple team member assists a customer with a purchase.
Apple Retail offers customers all the choices, all the ways to buy and all the support they need.
The bustling atmosphere inside of Apple Hongdae, with dozens of customers exploring the store.
Located in the centre of a bustling university neighbourhood in Seoul, Apple Hongdae offers an exciting space for students, their families and the local community to discover and shop Apple’s incredible line-up of products and services.
From left to right: (1) Apple Hongdae has nearly 100 expert retail team members ready to help customers explore and get their hands on the latest Apple products. (2) A customer tests out the AirPods Max line-up.
From top to bottom: (1) Apple Hongdae has nearly 100 expert retail team members ready to help customers explore and get their hands on the latest Apple products. (2) A customer tests out the AirPods Max line-up.
Two customers look at the iPhone 15 line-up.
Customers take a look at the iPhone 15 line-up at Apple Hongdae in Seoul.
A team member leads customers through the Today at Apple Pop-Up Studio featuring Beenzino.
Every day at 5:00 pm, customers can drop into a brand-new Today at Apple Pop-Up Studio featuring iconic hip-hop artist and entrepreneur Beenzino.
Customers get an up-close look at the Apple Watch family.
Customers get an up-close look at the Apple Watch family.
A customer holding a small dog shows off their swag.
A customer shows off their swag from the store’s opening.
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