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PHOTOS 22 November 2021

The re-imagined Apple The Grove now open in Los Angeles

The entrance to Apple The Grove.
The newly redesigned Apple The Grove is now open to customers, and is nearly twice the size of the original.
The entirely new Apple The Grove opened on Friday, 19 November, at the popular shopping destination in Los Angeles. Located in the heart of the open-air plaza, the brand-new store is nearly twice the size of the original building and was redesigned to be a new gathering place for the Los Angeles community to discover Apple’s products and services, get support, and participate in free Today at Apple sessions or popular Photo Walks at The Grove.
In time for the holiday season, participants can take a festive walk to familiarise themselves with iPhone 13 Pro features, including how to take stunning macro photos using the Ultra Wide camera, record video with Cinematic mode and shoot with all-new Photographic Styles.
Visitors can enter the new store from either the interior of The Grove or West Third Street, leading directly to an area dedicated entirely to Apple Pickup.
Tim Cook and Deirdre O’Brien with customers at Apple The Grove.
Apple’s CEO, Tim Cook (centre right), and senior vice president of Retail + People, Deirdre O’Brien (centre left), join team members to welcome the first customers at Apple The Grove.
Apple The Grove team members greeting the store’s customers.
Customers join Apple team members to celebrate the opening of Apple The Grove.
The mirrored ceiling at Apple The Grove.
Once inside, visitors will find Apple’s first-ever mirrored ceiling, and the interior landscape featuring 16 ficus trees.
Customers exploring iPhone 13 at Apple The Grove.
Customers discover the new iPhone 13 at Apple The Grove.
Valerie June performs at Apple The Grove.
Musician Valerie June performs at the opening for Apple The Grove.
Apple The Grove team member showing a customer the new MacBook Pro.
A team member assists a customer with the new MacBook Pro at the grand opening of Apple The Grove.
The mirrored ceiling at Apple The Grove.
The building’s mirrored ceiling enhances the soaring interior of the store.
Two customers holding an Apple-branded t-shirt at Apple The Grove.
Customers celebrate the grand opening of the new store.
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