Tap to Pay on iPhone

Since 1932, R.M.Williams has been proudly handcrafting boots in Australia. Today, with over 60 stores across multiple countries, it remains committed to providing every customer with a personalised shopping experience for the perfect fit.

R.M.Williams transformed its shopping experience by replacing its single point of sale system with Tap to Pay on iPhone, enabling store employees to accept payments via iPhone straight from the shop floor. As a result, they're more mobile, engaged and better able to provide customers with a more personalised shopping experience. And because Tap to Pay on iPhone is easy and intuitive to use, even new employees are confident accepting payments within hours of being trained.

“Tap to Pay on iPhone has been pivotal in revolutionising our in-store experience, resulting in a significant increase in sales and a more personalised customer experience.”

Peter Ratcliffe, Head of Technology, R.M.Williams

R.M.Williams deploys Tap to Pay on iPhone in the NewStore app, which enables store employees to look up stock, access 'endless aisle' and order items for delivery — in addition to accepting payments. The results are more streamlined operations, employee mobility, and a more personalised shopping experience for customers of this iconic Australian brand.

Since opening in 2013, Darianna Bridal & Tuxedo owners Franco Salerno and Wendy Ianieri-Salerno have regularly updated their store to meet customer needs. They strive to stock the latest fashions and use the latest technologies. So when they faced a demand for contactless payments, they turned to Tap to Pay on iPhone.

Tap to Pay on iPhone is popular with Darianna’s young, digitally savvy customers who frequently shop without their wallets. They’re pleasantly surprised to be able to pay using their phones from anywhere in the store.

“Customers are fascinated by the ability just to hold the card over my iPhone to pay.”

Franco Salerno, Co-Owner, Darianna Bridal & Tuxedo

Tap to Pay on iPhone has allowed Franco and Wendy to seamlessly adapt to changing customer preferences by using a technology that’s already on hand — their iPhone. And simplifying check-out has enabled Darianna’s employees to focus on the most important part of their job: finding the perfect dress.

Jobox was created to give home service professionals — such as electricians and locksmiths — powerful digital tools that make their jobs simpler and more efficient. These workers are always on the go, and they need customers to pay for services onsite. So Jobox added Tap to Pay on iPhone.

Tap to Pay on iPhone was implemented in the Jobox app in less than two days. And it’s a breeze for Jobox professionals to set up their account and begin accepting payments. Within six months of launch, 60 per cent of Jobox users had integrated Tap to Pay on iPhone into their account.

“Being able to use a seamless payment solution on an iPhone eliminates so much friction when accepting payments.”

Yossi Shemesh, Director of Product, Payments, Jobox

Now Jobox professionals can easily take payments onsite at the time of service with only an iPhone. Tap to Pay on iPhone is integrated directly into the Jobox app and is so easy to set up that new users can take payments on day one.