Minimal setup time for employees.
In 1995, REA Group launched realestate.com.au, Australia’s first online property search portal. Today, the company is a leading digital business specialising in property, attracting millions of unique visitors to its platforms each month. A driving factor behind this success is REA’s Mac as Choice program, which empowers its 1,600 Australian employees to choose the device that best supports their needs, push boundaries and elevate customer experiences.
At a glance
16brands in REA Group’s network
12+years of innovation
with Apple products and services
with Apple products and services
11Mmonthly unique visits
to realestate.com.au
to realestate.com.au
We give our employees a choice to use Mac, which allows them to fully focus on pushing the boundaries of what’s possible and doing a great job for our customers.
REA Group
Innovation driven by Mac.
Empowering employees.
Elevating customer experiences.
Seamless Deployment
Compatibility
Freedom and flexibility.
User Experience
Easy and enjoyable
from the start.
Built-In Security
Secure from the ground up.
Performance
Even more speed and
power efficiency.
Results
Best for IT.
Best for employees.
There were 37% fewer support tickets after switching to Mac.
A total of 100 hours of support time was saved over 12 months.
REA’s Mac as a Choice program enables seamless zero-touch deployment and increased overall employee productivity.
When I started at REA they asked, ‘What kind of device do you want?’ As a developer, I chose Mac because of its user interface. It’s so easy to use, and it works so seamlessly with other platforms and Apple devices. It’s so reliable.
REA Group